Where did the name Ethic Advertising Agency come from? Every time I’m asked this question, I feel a little pride in my younger self. Picking a company’s name is very similar to selecting your child’s name. It’s an exciting, but stressful process that eventually you have to make and hope you adorned them with the…

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So, you found out about Simpli.fi’s amazing programmatic digital advertising Demand-Side Platform (DSP) and you want to use it for your own advertising efforts.  There are two ways to get your hands on all of the upper level targeting for display, video pre-roll, and OTT/CTV ads: get on the platform directly or gain access to…

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