Posts by Katie Matlaga
A Guide to Google Analytics 4: What You Need to Know Before the Switch
Beginning July 1, 2023, Google Analytics 4 (GA4) will replace Universal Analytics. What does this mean for users of the platform and what should they do to prepare? Universal Analytics data will no longer be collected after July 1, 2023, but users will still be able to access previously collected Universal Analytics data for about…
Read More