Election backers for a San Francisco District Attorney candidate wanted to give their pick a competitive edge during a tight political race.
Ethic Advertising Agency complimented the candidate’s other advertising efforts with our in-house programmatic display and digital video advertising. We targeted voters using a combination of geofencing, list targeting, keyword targeting, and demographic targeting in English, Spanish, and Mandarin languages.
We even targeted voting locations on election day using geofence technology in order to be the last ad voters saw before entering the voting booth as they waited in line and browsed websites/apps on their smartphones.
The candidate won the election by 1.66% (2,831 votes)--talk about a close race!