A local car dealership wanted to bring more buyers into its doors, so they used geofencing to target their competitors and bring business to their dealership.
Geofencing is a location-based advertising service, which is triggered when a user enters a virtual "fence." Geofencing technology hyper-targets key geographical areas chosen by a client. The technology then collects data on the people who enter the geofence, creating a unique targeting-pool of prospects who are served an ad for up to 30 days.
For this particular campaign, we targeted two of our client's competing car dealerships using geofencing. In other words, when car buyers entered the competitors' locations, users would then be served our client's ad in hopes that they would consider our client during their car-buying process.
During their two-month summer sale, the car dealership had 229 potential buyers walk through their doors thanks to our targeting tactics. How do we know this? Because we were also able to track unique physical conversions.
229 users were detected at the opposing dealerships, served an ad, and were then tracked back to our client's dealership. On top of this, our data shows that it took users an average of 6 days to end up inside of our client's store once they were served an ad. 229 potential buyers walked through their doors just by targeting their local competitors!