Keyword Targeted Programmatic

Serve digital advertising to people based on their recent online search and contextual habits.

user viewing ads on a cell phone

What is Keyword Targeting for digital advertising?

In short, if a user searches or reads content with keywords relevant to your campaign, he or she will be be exposed to your brand through image-based display banner ads. The use of specific keywords helps to drive and support a good display campaign. If a user has done an online search for words within your keyword list, they will be served ads during their online experience that could lead them to your website. We can maintain this targeting for up to 30 days after the last targeting trigger.

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital advertising to people who have recently visited your website.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind.  You did a lot of work to get them to your website...let's convince them to convert!

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