What is Keyword Targeting for digital advertising?
In short, if a user searches or reads content with keywords relevant to your campaign, he or she will be be exposed to your brand through image-based display banner ads. The use of specific keywords helps to drive and support a good display campaign. If a user has done an online search for words within your keyword list, they will be served ads during their online experience that could lead them to your website. We can maintain this targeting for up to 30 days after the last targeting trigger.