What is SEO?
Search Engine Optimization (SEO) helps give your website more organic high-quality traffic based on your website's ability to show up in the first position or first page of a search engine's results.
We want your website to get a lot of visitors, but what does it matter if those visitors don't need/want what you provide? SEO helps direct the right kind of users to your website by showcasing to search engine web crawlers and ever-changing algorithms that your website provides reputable, high-quality content.
SEO can sometimes be confused with Search Engine Marketing (SEM). SEM is when you pay to appear at the top of a search engine like Google, Bing, or Yahoo. SEO encompasses all unpaid forms of ranking higher in search results.
How it works, you ask?
We go against the grain of standard SEO by conducting what we call Search and Site Optimization (SASO) projects. Many SEO companies provide ongoing SEO services with a monthly retainer. This is a very common and a fantastic practice if you find the right partner. What we found is that doing SASO projects allows us showcase easier to track results so our clients can see what they are paying for, reduces monthly reporting costs, and maximizes time/focus spent on a task. We provide this service only to our advertising clients that we also manage their website, and are very particular about who we do SEO for.