What is SEO?
Search Engine Optimization (SEO) helps give your website more organic high-quality traffic based on your website's ability to show up in the first position or first page of a search engine's results.
We want your website to get a lot of visitors, but what does it matter if those visitors don't need/want what you provide? SEO helps direct the right kind of users to your website by showcasing to search engine web crawlers and ever-changing algorithms that your website provides reputable, high-quality content.
SEO can sometimes be confused with Search Engine Marketing (SEM). SEM is when you pay to appear at the top of a search engine like Google, Bing, or Yahoo. SEO encompasses all unpaid forms of ranking higher in search results.