Online advertising can be a confusing landscape that can easily work against your business by burning through your budget with little to no results. At Ethic Advertising, we guide our clients to reach the people they want to reach and be found by the people that need them. Our online services can be customized to your specific goals and budget. Check out all of our digital advertising offerings:
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing (SEM) is simply paying to be at the top of search engines like Google, Bing, and Yahoo for specific keywords and phrases. You are only charged when someone clicks on your site. Costs per click vary depending on the types of keywords that are utilized.
SEARCH ENGINE OPTIMIZATION (SEO)
Our Search Engine Optimization (SEO) services utilize an industry-standard project management program that provides accountability and transparency by facilitating documentation, assigning tasks, tracking progress, and arranging client-access in order to monitor progress and provide feedback.
DISPLAY BANNER ADS
We utilize a highly effective targeted and re-targeted display banner ad platform that reaches your digital audience based on ALL of the following parameters.
- Geographic: Targeting an audience based on where they are geographically located
- Retargeting: Targeting a device because it has visited your website
- Contextual: Targeting an audience based on the online content that they are actively viewing
- Keyword: Targeting an audience based on the keywords they are using in online searches
- Behavioral: Targeting an audience based on their online behavior, viewing habits, browser cookies, purchases, etc.
Native advertising is content-based advertising that fits fluidly into already established online content sources. It is produced by an advertiser with the specific intent to promote a product, while matching the function and style of the medium in which it is placed. Ever read an article on your favorite website and then click on another article that sparks your interest? Many times, that article is a native advertorial.
Whether your goal is to generate leads, heighten brand awareness, or increase web traffic, native advertising is an effective way to earn business based on providing meaningful content to online users. Contact us to learn more about our flexible four-tier pricing plan, our extensive network of premium publisher websites, as well as our content-driven social media features.
Did you know that mobile is now the leading digital platform with total activity on smartphones and tablets accounting for 62% of digital media time spent? With Ethic Advertising's geofence technologies, you can capture smartphone users whose GPS signals have entered a fence that we have drawn based on a specific address. Once a user is targeted, we can then show an ad up to 8 times an hour for the next 30 days across their apps and any mobile browsing they do. We have the ability to draw fences in a polygon format with up to 12-points, and we can draw fences to be as targeted as specific aisles within a store.
If you have watched a video clip anywhere on the internet, you have most likely seen a video pre-roll advertisement; they are short promotional clips that play before selected video content. Video pre-roll is a powerful online advertising tool that directly engages customers. Viewers that click on a link or a video have intention and are actively engaged. We have the ability to target video pre-roll audiences based on geographic, retargeted, contextual, keyword, and behavioral online behavior.
VIDEO TV ON-DEMAND COMMERCIALS
Our multi-screen and cord-cutting advertising products allow us to serve your commercials to where your consumers spend most of their time; this includes online, mobile, and traditional television. In addition to traditional television, many viewers these days catch up on shows and watch "TV" on their PC, laptop, tablet, Smartphone, and/or via mobile/web apps. Now you can reach captive viewers who are actively engaged in watching their favorite on-demand programming.
SOCIAL MEDIA ADVERTISING
These days, EVERYONE is social. Promote your business or product and drive people to your website with the power of targeting specific groups based on age, location, gender, special interest, and keywords with social media advertising. Additionally, we use a multi-tiered creative campaign testing system, where we start with 1-3 audiences and 2-3 sets of creative; this allows us to reach more overall people as well as serve the same person with multiple sets of creative, and optimize your campaign based on the results.
SOCIAL MEDIA CONTENT DEVELOPMENT
Work toward reaching new clients, retaining previous ones, & improving digital presence by driving traffic to your website, generating audience engagement, and increasing brand awareness and loyalty. Our social media experts will manage & streamline your social presence while acting as a surrogate member of your team in order to generate meaningful content. We utilize a seamless social media management platform that includes a user-friendly approval system so that an internal member of your team can easily approval all posts before they are published.
Having a well functioning and appealing website is vital in today’s digital era. Our competitive pricing and ability to unify our clients’ website with their advertising campaign is a true advantage. We work on WordPress, mobile friendly platforms and utilize hosting and security services from our local digital partners. Contact us today to learn more and ask about our customizable pricing. All websites come with 12 months of hosting, security, and maintenance.
OTHER ADVERTISING SERVICES
The success of an advertising campaign is often determined at the very beginning. Ethic Advertising places immense importance on development a well thought-out advertising plan for all of our clients.
Ethic Advertising makes certain our clients' advertising messages are in the right place, at the right time, and for the right price. Our experience media buying team are trained negotiate and completely understand the process.
It doesn’t matter how many people you reach if you don’t have the right message. Ethic Advertising provides complete, award winning video, audio, and graphic design production at an affordable price.
Ethic Advertising can help you navigate the tricky digital advertising landscape with our in-house online advertising services, digital media buying, and partnerships. We do it all in the digital ad world.
Nowadays, your business not only has to have a website, but it has to be a good website. Ethic Advertising provides high level website development and redesign services for our advertising clients.
A brand is a business’s identity! Ethic Advertising develops our clients' brands through design, social media, marketing materials, and more. Is your current brand representing your company well?
Have a question about your target audience, where to advertise, or your competitions' advertising habits? We'll compile data into easily digestible reports for you to keep improving your business.