What is Native Advertising?
Have you ever been on a news or entertainment website or app and seen "other suggested articles" or "sponsored articles?" These articles looks native (a purposeful part of the website), but they are actually advertisements.
Native Advertising is a content-based online advertising strategy that fits fluidly into already established online content sources. Good native advertising is created with a specific intent to promote a product, while matching the function and style of the medium in which it is placed. The landing page of the advertisement should not try to hard sell anything, but be more of an informative, engaging article or video that provides value and subtly encourage the visitor's attention to the advertiser's product or service.
How it works, you ask?
Consumers don't like to feel as though ads are being shoved in their face or interrupting their digital experience. Native advertising provides consumers a seemly organic experience when your suggested article appears to drive traffic to your article, video, or website. We start by generating meaningful content that is not primarily promotional in nature, but instead meant to inform and interest consumers about your industry or brand. After-all, 70% of consumers prefer to learn about a product through content. Consumers’ intent to purchase increases 18% with Native Advertising with an 82% lift in brand awareness.
We purchase native advertising through programmatic platforms using high level demographic and contextual targeting, or we buy native advertising directly through individual publishers. (newspaper, TV stations, online publications, etc...). Using multiple points of purchase allows us to better control the advertising's targeting and ensure best possible value to our clients.
Reach and Track Millions
Our two primary discovery platforms include hundreds of the world's most popular and widely used publishers. Let your online advertising efforts benefit from organically structured content that is meant to increase conversions, spike website traffic, and lift brand awareness. Based on geographical, behavioral, re-targeting, and audience look-a-like tactics, we have the ability to reach only those consumers desirable to our advertisers. Furthermore, we provide reporting that can track direct responses, impressions, site traffic, and online conversions.
