What is Native Advertising?
Have you ever been on a news or entertainment website or app and seen "other suggested articles" or "sponsored articles?" These articles looks native (a purposeful part of the website), but they are actually advertisements.
Native Advertising is a content-based online advertising strategy that fits fluidly into already established online content sources. Good native advertising is created with a specific intent to promote a product, while matching the function and style of the medium in which it is placed. The landing page of the advertisement should not try to hard sell anything, but be more of an informative, engaging article or video that provides value and subtly encourage the visitor's attention to the advertiser's product or service.