What is Digital Audio Advertising
Digital Audio Advertising are audio ads that play through streaming audio service like Pandora, Spotify, streaming local radio stations, podcasts, etc... Digital Audio Advertising is sold on a cost per thousand (CPM) basis. If you a listening to a terrestrial radio station that also streams their content, you may not be hearing the same commercials over the air that you are over streaming/online.
There are many more targeting options available to you when using Digital Audio Advertising vs terrestrial radio where we buy direct to one publisher or really try to amp up the targeting through programmatic Demand Side Platforms (DSPs). At Ethic Advertising Agency, we primarily specialize in hyper-targeted programmatic advertising, but can and will buy direct when the right situation calls for it.