Digital Audio Advertising

Hyper-Targeted Programmatic and Direct to Publisher Digital Audio Advertising

What is Digital Audio Advertising

Digital Audio Advertising  are audio ads that play through streaming audio service like Pandora, Spotify, streaming local radio stations, podcasts, etc...  Digital Audio Advertising is sold on a cost per thousand (CPM) basis.  If you a listening to a terrestrial radio station that also streams their content, you may not be hearing the same commercials over the air that you are over streaming/online.  

There are many more targeting options available to you when using Digital Audio Advertising vs terrestrial radio where we buy direct to one publisher or really try to  amp up the targeting through programmatic Demand Side Platforms (DSPs).  At Ethic Advertising Agency, we primarily specialize in hyper-targeted programmatic advertising, but can and will buy direct when the right situation calls for it.

golden mic for radio

How do Digital Audio Ads Work?

Someone will experience a Digital Audio Ad when they are enjoying audio only experiences through a streaming/online delivery system. This includes platforms like Pandora, Spotify, iHeart Radio streaming, Audacy streaming, NPR, and more, but you get the idea. While listening to their selected music or talk program, people will periodically experience an audio ad (companion banners can sometimes be available as well). At Ethic Advertising Agency we primarialy purchs digital audio advertising programmatically which includes a massive network or publishers and the ability to hyper target your audience.  For broader target audience with healthy budgets, we will sometimes buy digital audio ads direct to the publishers as well.

At Ethic Advertising Agency, we use multiple types of hyper-targeting features to ensure your digital audio ad is heard by the most qualified consumers.  These targeting features include:

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!


Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.


Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

Please enter your name.
Please enter a message.
Please check the captcha to verify you are not a robot.