The 5 Step Process

IDENTIFY - DISCOVER - CONCEPTUALIZE - EXECUTE - FINALIZE

Our systematic process ensures efficient and quality from our advertising and creative offerings.

All projects, including purchase orders, media plans, media orders, estimates, task management, accounting, budgeting, and time tracking are created and tracked within our Advantage software system. Generally, our approach to project workflow remains the same, but we always work to accommodate our client’s schedules and processes, as well.

Step 1: IDENTIFY

Define budget and how the creative will be utilized so we can most successfully customize and distribute the media accordingly.

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Step 2: DISCOVER

Identify and immerse ourselves into the client's problem(s), goal(s), competitive landscape, structure, brand(s), advertising initiatives, and sales funnel.

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Step 3: CONCEPTUALIZE

Research, create, and present plans and concepts to the client.

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Step 4: EXECUTE

Strategically develop and deploy the deliverables. Share creative in a client-friendly, multi-stage process that includes getting the client's approval on an initial "anchor" piece, which we can use as inspiration for the rest of the project. Establish a "reviews and revisions" phase to ensure minimal time wasted and maximize client happiness. Execute media via internal processes that include cross checking, optimizing, and auditing, and/or placing media buys with specific vendors.

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Step 5: FINALIZE

All completed creative work requires the client's written approval and all creative will be delivered to the client in their desired file type(s). Creative ownership is the client's once final payment is received. For media, all campaigns are cross checked compared to the plan for accuracy, detailed on the invoice, and digital data can be reviewed at any time via the client portal.

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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