Targeted Display Banner Ads

Hyper target consumers and tailor your message to their specific wants and needs

What is Display Advertising?

Did you know that 1 in 5 users will conduct related searches for your advertised brand based on seeing a display banner ad? Display banner campaigns increase brand searches up to 38% after four weeks of exposure.* 

Display banner ads are an easy and affordable way to get in front of a highly targeted audience.  At Ethic Advertising Agency, we were fed up with the overpriced and underperforming banner ad options the market was providing, so we cut out the middlemen and cultivated our own in-house capabilities the best DSP available. On average, our display campaigns run at a 4x higher CTR than the national average! 

We can learn a lot about a person based on where they physically have been, how they search the web, and what their online habits and interests are.

Geofence and display ad example
Ads are created in an array of digitally optimized sizes
DePaul School for Hearing and Speech banner ad 300x250
d and e display ad
gerard plumbing and heating summer display ad 300x250

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!


Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.


Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100