Targeted Display Banner Ads

Hyper target consumers and tailor your message to their specific wants and needs

What is Display Advertising?

Did you know that 1 in 5 users will conduct related searches for your advertised brand based on seeing a display banner ad? Display banner campaigns increase brand searches up to 38% after four weeks of exposure.* 

Display banner ads are an easy and affordable way to get in front of a highly targeted audience.  At Ethic Advertising Agency, we were fed up with the overpriced and underperforming banner ad options the market was providing, so we cut out the middlemen and cultivated our own in-house capabilities the best DSP available. On average, our display campaigns run at a 4x higher CTR than the national average! 

We can learn a lot about a person based on where they physically have been, how they search the web, and what their online habits and interests are.

Geofence and display ad example
Ads are created in an array of digitally optimized sizes
Display campaign ad sample
Display Banner Ad Examples
greenbriarWebAd-4 dad.kid 300x250
wilmore jeweler ring ad

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyperspecific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate withing 4.9 meters!

Addressable Geofencing

Targeting of Unique Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target properties on said lists.  Geofences are created automatically based on the property lines.

Search and Contextual

Targeting Based on Keywords

Keyword based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. This is targeting people based on near real time interests and intentions.

Site Retargeting Capabilities

Targeting Your Website Visitors

There is a great value in serving digital advertising to people who have recently visited your website.  You can increase your likelihood to convert site visitors, up-sell past customers, and keep your brand top of mind.  You did a lot of work to get them to your website...let's convince them to convert!

Third Party Data Targeting

Target People Based on Demographic Data

3rd party data is a treasure chest of demographic information. We tap into six different 3rd party data resources to created the best quality audiences for each digital campaign using 3rd party data. These constantly updated sources provide thousands of demographic & interest options.

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100