Digital Advertising Verticals We Work Well With...

...or at Least a Sample.

The digital advertising targeting and creative processes we utilize are so customizable that our capabilities affectively span across most industries. Below is a sample of the industries we've found success with by simply focusing on getting the right messages in front of the right audiences at the right time. Targeting people based on who the are, what they are interested in, their digital footprint, and where they have physically been allows us to get compelling, award winning creative in front of these "right" people.

For an even more specific dive into the kind of targeting and creative we can do for your company, we welcome you to request a demo.

Ethic Adveritsing Agency industry vertical image for advertising agencies advertising

We honestly stumbled into becoming the programmatic & creative partners for other advertising agencies & it has grown into a huge focus for us. Our first few agency partners were referred to us because we were providing quality programmatic advertising & creative services below market costs. It became a natural fit because we love working with agencies & our agency partners get experts on their team at CPMs & results that make their clients' happy.

Business to Business hyper targeted digital advertising and quality creative are remarkable components to stay top of mind, increase leads, heighten closing ratios, and support the sales staff's efforts. Advertising traditionally has too large of a reach to be effective in B2B where the target audience is niche. However, when you can hyper target your advertising with effective creative, it brings your target audience front & center, eliminates a lot of wasted impressions, & often doesn't require a large investment to achieve a ROI. We can target people at expos, looking for your products/services online, visiting your website, or even focusing on ways to help target your prospect list.

Ethic Adveritsing Agency industry vertical image for expos and eventsadvertising

1.) Digital advertising that can tell you how many people saw the ad and then ended up at your event. 2.) Serve ads to people who have attended your event before. 3.) Hyper target your niche audience based on their online and physical footprint. These are three quick examples of how we use our digital advertising tech to pin point your best potential attendees. Then it's about having amazing creative to get them to take action! Digital Targeting + Compelling Creative = Bigger Events.

There are very few people who plan to hire a law firm because no one likes to plan on getting hurt, getting divorced, going into debt, losing a loved one, and so on. Since these are unplanned events, normal big data is not very useful for law firms. But targeting people based on their recent digital and physical footprint in real time is a much more effective endeavor to complement an overall lead generating & branding strategy.

Case Studies Political advertising Orange-03

We have created digital campaigns that have been considered "the difference maker" in winning elections. You should connect with us if you want to get more people to vote in general, convince your political party to show up for you, get your issues supported, or literally be the last advertisement someone sees on their phone as they wait in line to enter the voting booth.

Ethic Adveritsing Agency industry vertical image for advertising vendor

We are a wonderful fit for advertising vendors looking to add effective programmatic digital advertising to their media kit without having to staff up, become experts, or meet large minimums. Collaborating with other digital advertising vendors, TV/Radio Stations, print publications, print shops, and out of home companies on logical, easy to sell digital products is really enjoyable for us since we get to combine resources to help the advertisers elevate their campaign & make everyone involved extra revenue!

Ethic Adveritsing Agency industry vertical image for education advertising

We don't need to convince you that prospective college students are online and are not as receptive to traditional advertising mediums. If you are in higher education, you already know that. What we can do is target these prospective students where they are spending their time: phones, computers, tablets, and streaming TVs. At Ethic Advertising Agency, we also customize the creative to match interests of certain prospective students. Example: serve a nursing ad to someone looking at becoming a nurse, a masters degree ad to someone looking to get their masters, etc...

Show me the money!!! That's what your clients want & that's what you want out of your advertising. ROI! What we do for financial service companies focuses mainly on timing to win you that ROI & more opportunities. We get in front of the right people, at the right time, & with the right message. Long term branding is of course very important (we help companies with that too), but it's critical for a financial company to identify those right windows of time to bring your brand top of mind. Ex: Retirement

Ethic Adveritsing Agency industry vertical image for medical services advertising

Medical is a tricky industry for digital advertising because of laws, platform/publisher guidelines, and variations of these between different medical services and products. Having an understanding of these limitations allows us to work efficiently around them to target the right patient through multiple digital advertising mediums.

Ethic Adveritsing Agency industry vertical image for restaurants advertising

Make people near your restaurant crave your food, remind past patrons to come back, direct online restaurant seekers to your website, steal customers from your competitors, etc.... On top of this targeting, we'll provide reporting on how many people saw your ads & then actually came into your restaurant! That's something to chew on, huh?

For auto dealers and auto repair shops there is a major importance in reaching the right people at the right time. People only buy a vehicle every 6.5 years and get their car serviced a few times per year. Consumers looking online for information to buy or repair their car, visiting your competitor's physical locations, or researching vehicles on your website are primed prospects for the auto industry. It's important to be in front of people year round for automotive branding to work, but it's critical to show up when they are ready to buy.

Ethic Advertising Agency Entertainment Image

The Ethic Advertising Agency playbook to target customers for entertainment venues is a long book because we have so many targeting and creative options. We use geofencing to target devices near your location, homes that match your target audience, patrons of your competitors, etc... and report on if these people actually entered your location after seeing the ad (insert premature mic drop here.) Or we can use online based targeting to get your message in front of people looking online for your form of entertainment. We pair theaters with theater goers, ballparks with sports fans, museums with museum attendees, concert venues with music lovers, and so on.

Case Studies Home Improvement hvac advertising

Pin point homeowners that are ready to buy your service...and can afford it! We love working with home improvement companies because there is a treasure chest of data that we can tap into. Home Improvement has been one of our main verticals since day one. We have worked with all types from high end GCs, to mechanical technicians, to retailers, and everything in between.

One of our favorite types of clients to work with are non-profits because we get to do what we love while support great causes. We also understand the challenges that non-profits face & the variety of objectives they may have. We can target event attendees with geofencing, charitable givers through third party data, & volunteers or participants through site and keyword targeting. All with a custom, compelling message. We also offer Google Grant services to get non-profits up to $10,000 of free AdWords budget every month.

If you like results data & have a physical retail location...geofencing will be one of your new favorite toys. When we use geofence advertising, we not only serve extremely targeted ads to potential customers, but we also can track if they turned into physical conversion by entering your store. This is just one example of the many creative strategies we can use to help your retail store grow. Let's sell more stuff!

Ethic Adveritsing Agency industry vertical image for travel and hospitality advertising

Travelers love to do research online. Every search they make & every website they look at leaves a digital breadcrumb for us to pick up. This gives us small pockets of time to convince a traveler to check out your hotel, airline, Airbnb, or come to your attraction when they are in town. It also gives you an opportunity to up-sell your current patrons or passengers. Let's target travelers in the right place & at the right time with a custom message!

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Want to actually see behind the scenes of our hyper targeted digital programmatic advertising platform or learn about our creative process? Schedule a demo to get a small taste of our geofencing, keyword targeting, site retargeting, and third party data capabilities as the relate to your specific business and industry.