Search Engine Marketing (SEM)

Target consumers who are already looking for your product or service

What is SEM?

Search Engine Marketing (SEM) is simply paying to be at the top of search engines like Google, Bing, and Yahoo for specific keywords and phrases. You are only charged when someone clicks on your site. Cost-per-click varies depending on the types of keywords we utilize.

what is geofencing?
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How it works, you ask?

Your website has to be relevant to what users are searching for, and your bid has to be competetive depending on the industry you work in. Having the right keywords along with good, relevant content is the key to a successful SEM campaign. At Ethic Advertising, we utilize an in-house budget proposal tool in order to calculate your optimium monthly budget based on the industry and geographic reach you desire; this is our way of making sure you do not overspend.

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