What is SEM?
Search Engine Marketing (SEM) is simply paying to be at the top of search engines like Google, Bing, and Yahoo for specific keywords and phrases. You are only charged when someone clicks on your text base ad. The cost per click (CPC) will varies because SEM is run on an active bidding system, so factors like search volume, the industry the advertiser is in, the keyword, and so on can greatly effect the CPC.
In today's world, it's incredible important o be found on the internet. Using SEM ensures you will absolutely have a presents on the front page.
SEM can often be confused with Search Engine Optimization (SEO) which is the process of working on raising your unpaid search results. At Ethic Advertising, we often recommend using both search tactics to increase your web traffic and reduce your CPC.