What is SEM?
Search Engine Marketing (SEM) is simply paying to be at the top of search engines like Google, Bing, and Yahoo for specific keywords and phrases. You are only charged when someone clicks on your text base ad. The cost per click (CPC) will varies because SEM is run on an active bidding system, so factors like search volume, the industry the advertiser is in, the keyword, and so on can greatly effect the CPC.
In today's world, it's incredible important o be found on the internet. Using SEM ensures you will absolutely have a presents on the front page.
SEM can often be confused with Search Engine Optimization (SEO) which is the process of working on raising your unpaid search results. At Ethic Advertising, we often recommend using both search tactics to increase your web traffic and reduce your CPC.
How does it work?
Search Engine Marketing platforms are built on a bidding system. You can set your maximum CPC and adjust it for different keywords, ad groups, and creative. You will be able to reduce your CPC and increase your clicks by constantly optimizing your SEM campaign and bidding strategy. Your website relevance can also help improve your SEM campaign. Having the right strategy, keywords, and good, relevant content is the key to a successful SEM campaign. At Ethic Advertising, we utilize an in-house budget proposal tool in order to calculate your optimium monthly budget based on the industry and geographic reach you desire; this is our way of making sure you do not over-spend or under-spend.