What is SEM?
Search Engine Marketing (AKA SEM or Pay Per Click (PPC)) is simply paying to be at the top of search engines like Google, Bing, and Yahoo for specific keywords and phrases. You are only charged when someone clicks on your text base ad. The cost per click (CPC) will vary because SEM is run on an active bidding system, so factors like search volume, the industry the advertiser is in, the keyword, and so on can greatly effect the CPC.
In today's world, it's incredibly important to be found on the internet. Using SEM ensures you will absolutely have a presence on the front page.
SEM can often be confused with Search Engine Optimization (SEO) which is the process of working on raising your unpaid search results. At Ethic Advertising Agency, we often recommend using both search tactics to increase your web traffic and reduce your CPC.
How does it work?
Search Engine Marketing platforms are built on a bidding system. You can set your maximum CPC and adjust it for different keywords, ad groups, and creative. You will be able to reduce your CPC and increase your clicks by constantly optimizing your SEM campaign and bidding strategy. Your website relevance can also help improve your SEM campaign. Having the right strategy, keywords, and good, relevant content is the key to a successful SEM campaign. At Ethic Advertising Agency, we utilize an in-house budget proposal tool in order to calculate your optimum monthly budget based on the industry and geographic reach you desire; this is our way of making sure you do not over-spend or under-spend.
Google Grants
Along with traditional paid Search Engine Marketing, Ethic Advertising Agency also provided Google Grant setup and management services for 501(c)(3). Google Grants is a program that provided eligible non-profits up to $10,000 worth of Google AdWords every month.
