What Is Geofence Advertising?
The in-house geofence advertising provided by Ethic Advertising is the most reliable way to target mobile users in specific locations!
- Mobile is now the leading digital platform with total activity on smartphones and tablets accounting for 62% of digital media time spent.
- 90% of phones actively utilize GPS tracking technology.
- Once a user is targeted, we can show an ad up to 8 times an hour for the next 30 days across all apps and mobile browsing activities.
- Ability to draw fences in a polygon format with up to 12-points.
- We can draw fences to be as targeted as specific aisles within a store.
Ethic Advertising also uses other targeting methods and platforms for online display advertising, such as; search retargeting, contextual retargeting, site retargeting, CRM display, cross device targeting, social media advertising, native advertising, and more.
How it works, you ask?
In geofence advertising, a virual geofence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e. a competitor's store, a venue, or a specific part of town).
Next, a virtual Conversion Zone is traced around one or more of the advertiser's locations.
When the customer enters a geofenced location, they will then be targeted with the advertiser's ad on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
The Difference Between Geofence and Addressable Geofence
Some of the Best Ways to Use Geofencing:
Drive mobile performance | Drive mobile reach | Identify high concentrations of customers | Increase brand awareness with concentrated spends | Target competitor’s locations
