Geofence Advertising

The most advanced location-based mobile advertising technology powered by latitude and longitude GPS data to target specific geographic areas within a few meters.

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What Is Geofence Advertising?

Ethic Advertising Agency doesn't use middlemen and develops all geofence advertising campaigns in-house on the Simpli.fi DSP. This technology is considered the most reliable way to target devices in a specific locations!  When we say specific locations, we mean targeting people in stores, homes, events, etc...

  • Mobile is now the leading digital platform with total activity on smartphones and tablets accounting for 62% of digital media time spent.
  • 90% of phones actively utilize GPS tracking technology.
  • The GPS technology is traditionally accurate within 4.9 meters.
  • Ability to draw fences in a polygon format with up to 12-points.
  • We can draw fences to be as targeted as specific aisles within a store.

Ethic Advertising Agency also uses other targeting methods and platforms for online display advertising, such as; search retargeting, contextual retargeting, site retargeting, CRM display, cross device targeting, social media advertising, native advertising, and more.

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How it works, you ask?

In geofence advertising, a virual geofence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e. a competitor's store, a venue, or a specific part of town).
Next, a virtual Conversion Zone is traced around one or more of the advertiser's locations.
When the customer enters a geofenced location, they will then be targeted with the advertiser's ad on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
geofence audience info

Some of the Best Ways to Use Geofencing:

Drive mobile performance | Drive mobile reach | Identify high concentrations of customers | Increase brand awareness with concentrated spends | Target competitor’s locations
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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyperspecific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate withing 4.9 meters!

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Addressable Geofencing

Targeting of Unique Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target properties on said lists.  Geofences are created automatically based on the property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. This is targeting people based on near real time interests and intentions.

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Site Retargeting Capabilities

Targeting Your Website Visitors

There is a great value in serving digital advertising to people who have recently visited your website.  You can increase your likelihood to convert site visitors, up-sell past customers, and keep your brand top of mind.  You did a lot of work to get them to your website...let's convince them to convert!

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Third Party Data Targeting

Target People Based on Demographic Data

3rd party data is a treasure chest of demographic information. We tap into six different 3rd party data resources to created the best quality audiences for each digital campaign using 3rd party data. These constantly updated sources provide thousands of demographic & interest options.

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