What is Video Pre-roll?
If you have watched a video clip anywhere on the internet, you have most likely seen a video pre-roll advertisement; they are short promotional clips that play before or in the middle of user-selected video content.
Programmatic video pre-roll is an excellent medium for reaching users on desktops, mobile devices, tablets, and even TVs. Engage new customers by serving video ads across a wealth of premium publishers. Target users based on hyper-targeted geographic, online behaviors, and third party data. Leverage your TV budgets and creative assets to extend into digital advertising. If you don’t have the resources for TV, programmatic video is a more cost effective alternative.
Users who seek online videos are actively engaged in their desired content which is the attention you want when your ad begins to play.
Video Pre-roll advertising can sometimes be confused with Over The Top (OTT) and Connected TV (CTV) advertising. Ethic Advertising Agency also uses OTT and CTV to stream video commercials to consumers, but this form of advertising is done through long format content like Hulu, Roku, or Apple TV.