What is Video Pre-roll?
If you have watched a video clip anywhere on the internet, you have most likely seen a video pre-roll advertisement; they are short promotional clips that play before or in the middle of user-selected video content
Programmatic video is an excellent medium for reaching users on desktops and mobile devices. Engage new customers by streaming video ads across a wealth of premium publishers. Target users based on geography and online behavior. Leverage your TV budgets and creative assets to extend into digital advertising. If you don’t have the assets for TV, programmatic video is a more cost effective alternative.
Users who look to watch an online video clip from their favorite news site or YouTube Channel are actively engaged in their desired content when your ad appears.