Video Pre-roll

Get your video commercial in front of attentive and valuable consumers when they are most interested

What is Video Pre-roll?

If you have watched a video clip anywhere on the internet, you have most likely seen a video pre-roll advertisement; they are short promotional clips that play before or in the middle of user-selected video content.

Programmatic video pre-roll is an excellent medium for reaching users on desktops, mobile devices, tablets, and even TVs. Engage new customers by serving video ads across a wealth of premium publishers. Target users based on hyper-targeted geographic, online behaviors, and third party data. Leverage your TV budgets and creative assets to extend into digital advertising. If you don’t have the resources for TV, programmatic video is a more cost effective alternative.

Users who seek online videos are actively engaged in their desired content which is the attention you want when your ad begins to play.

Video Pre-roll advertising can sometimes be confused with Over The Top (OTT) and Connected TV (CTV) advertising.  Ethic Advertising Agency also uses OTT and CTV to stream video commercials to consumers, but this form of advertising is done through long format content like Hulu, Roku, or Apple TV.

Video pre-roll advertising
video preroll graphic

How does Video Pre-roll Work?

Viewers that click play on an online video have intention and are actively engaged; and now, they are engaged in your video pre-roll ad, as well. Putting your video content in front of your audience at the right time makes them even more likely to listen to what you have to say. Our inventory includes skippable and non-skippable as well as clickable video ads across hundreds of thousands of website and app based platforms.

At Ethic Advertising Agency, we use multiple types of hyper-targeting features to ensure your video pre-roll ad is seen by the most qualified consumers.  These targeting features include:

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!


Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.


Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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