Video Pre-roll

Get your video commercial in front of attentive and valuable consumers when they are most interested

What is Video Pre-roll?

If you have watched a video clip anywhere on the internet, you have most likely seen a video pre-roll advertisement; they are short promotional clips that play before or in the middle of user-selected video content

Programmatic video pre-roll is an excellent medium for reaching users on desktops and mobile devices. Engage new customers by streaming video ads across a wealth of premium publishers.  Target users based on geography and online behavior. Leverage your TV budgets and creative assets to extend into digital advertising. If you don’t have the assets for TV, programmatic video is a more cost effective alternative.

Users who seek out online video from their favorite news site, YouTube Channel, or other digital video are actively engaged in their desired content which is the attention you want when your ad begins to play.

This form of online video advertising is sometimes confused with Over The Top (OTT) and Connected TV (CTV) advertising.  OTT and CTV also use the internet to stream video commercials to consumers, but this for of advertising is done through long format content like Hulu, Roku, or Apple TV.

Video pre-roll advertising
video preroll graphic

How does Video Pre-roll Work?

Viewers that click play on an online video have intention and are actively engaged; and now, they are engaged in your video pre-roll ad, as well. Putting your video content in front of your audience at the right time makes them even more likely to listen to what you have to say. Our inventory includes skippable and non-skippable as well as clickable and non-clickable content across hundreds of thousands of website and app based platforms.

At Ethic Advertising, we use multiple types of targeting features to ensure your video pre-roll ad is seen by the most qualified consumers.  These targeting features include:

  • Geographic
  • Geo-fencing and Addressable Geo-fencing
  • Site Retargeting
  • Search Retargeting
  • Contextual Retargeting
  • Third Party Data and Profiling
  • Look-a-Like Audiences
  • Cross Device Targeting
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