What is Video Pre-roll?
If you have watched a video clip anywhere on the internet, you have most likely seen a video pre-roll advertisement; they are short promotional clips that play before or in the middle of user-selected video content
Programmatic video pre-roll is an excellent medium for reaching users on desktops and mobile devices. Engage new customers by streaming video ads across a wealth of premium publishers. Target users based on geography and online behavior. Leverage your TV budgets and creative assets to extend into digital advertising. If you don’t have the assets for TV, programmatic video is a more cost effective alternative.
Users who seek out online video from their favorite news site, YouTube Channel, or other digital video are actively engaged in their desired content which is the attention you want when your ad begins to play.
This form of online video advertising is sometimes confused with Over The Top (OTT) and Connected TV (CTV) advertising. OTT and CTV also use the internet to stream video commercials to consumers, but this for of advertising is done through long format content like Hulu, Roku, or Apple TV.