What is OTT / CTV?
Have you ever binge-watched your favorite television show from your tablet or cord-cutter device? The commercials that you often see during those shortened commercial breaks are via Connected TV advertising.
Also know as Over-the-Top (OTT), this advertising strategy is one that places your video content and traditional TV commercials in programmatic spaces that include:
- Traditional "On-Demand" Television
We use cord-cutting devices, apps, and television provider services to connect with users, anywhere, anytime.