What is OTT / CTV?
Have you ever binge-watched your favorite television show from your tablet, phone, smart TV, or computer? The video ads you see during those shortened commercial breaks are distributed via OTT (Over the Top) and Connected TV (CTV) advertising. For example, advertising on Hulu, live streaming sports, SlingTV, Paramount+, etc...
CTV refers to all long format streaming video views on a television, and OTT refers to all long format streaming video viewed on any device. (TV, computer, or mobile device.) This can also be easily confused with Video Pre-roll which is video advertising that appears on short digital videos, like a news story or YouTube for example.
We use cord-cutting devices, apps, and television provider services to connect with users, anywhere, anytime.
Share of Subscription OTT viewers in the U.S. 2019-2023
Quick OTT Stats
U.S. Household subscribing to both traditional-TV and OTT Streaming0%
2019 Global growth in OTT programmatic ad transactions0%
Increase in ad recall when streaming and traditional TV ads are run in tandem0%
OTT users can recall seeing a sepecific OTT commercial0%
Internet Users Also Using OTT0%
- Deloitte Insights, 2020
- Forbes, 2020
- Pixalate, 2020
- Magna, 2018
- OpenX, 2019
- Video Advertising Bureau, 2018
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