Streaming is the Future of Television Advertising.

A hyper-targeted digital solution that serves video commercials where consumers spend the majority of their time.  It's like buying 100% Primetime Advertising!

What is OTT / CTV?

Have you ever binge-watched your favorite television show from your tablet, phone, smart TV, or computer? The video ads you see during those shortened  commercial breaks are distributed via OTT (Over the Top) and Connected TV (CTV) advertising.

CTV refers to all long format streaming video views on a television, and OTT refers to all long format streaming video viewed on any device. (TV, computer, or mobile device.)  This can also be easily confused with Video Pre-roll which is video advertising that appears on short digital videos, like a news story or YouTube for example.

We use cord-cutting devices, apps, and television provider services to connect with users, anywhere, anytime.

what is cord cutter tv?
watching television shows on your tablet or mobile device

How it works, you ask?

Our multi-screen and cord-cutting advertising products allow us to serve your commercials to where your consumers spend 82% of their time; this includes online, mobile, and traditional television. Getting in front of consumers at the times they are more engaged with the entertainment that they love, we are more likely to catch their attention with your content. OTT/CTV is like buying primetime television no mater when the audience is watching.

OTT Data

Share of Subscription OTT viewers in the U.S. 2019-2023

Share of subscription OTT viewers in the U.S. 2019-2023

Source: statista, 2019

Quick OTT Stats

  • U.S. Household subscribing to both traditional-TV and OTT Streaming
  • 2019 Global growth in OTT programmatic ad transactions
  • Increase in ad recall when streaming and traditional TV ads are run in tandem
  • OTT users can recall seeing a sepecific OTT commercial
  • Internet Users Also Using OTT

Why choose OTT / CTV?

Adults in the U.S. spend an average of five and a half hours watching video each day; they spend 29 minutes daily watching video on mobile devices, and 25 minutes daily watching video on computers. Approximately 63 million of American adults view original digital video on a monthly basis, a number that has been steadily growing since 2013.
ott ctv image for ethic advertising desktop screen on website
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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100