OTT & CTV

Streaming is the Future of Television Advertising.

A hyper-targeted digital solution that serves video commercials where consumers spend the majority of their time.  It's like buying 100% Primetime Advertising!

What is OTT / CTV?

Have you ever binge-watched your favorite television show from your tablet, phone, smart TV, or computer? The video ads you see during those shortened commercial breaks are distributed via OTT (Over the Top) and Connected TV (CTV) advertising. For example, advertising on Hulu, live streaming sports, SlingTV, Paramount+, etc...

CTV refers to all long format streaming video views on a television, and OTT refers to all long format streaming video viewed on any device. (TV, computer, or mobile device.)  This can also be easily confused with Video Pre-roll which is video advertising that appears on short digital videos, like a news story or YouTube for example.

We use cord-cutting devices, apps, and television provider services to connect with users, anywhere, anytime.

what is cord cutter tv?
watching television shows on your tablet or mobile device

How it works, you ask?

Our multi-screen and cord-cutting advertising products allow us to serve your commercials to where your consumers spend 82% of their time; this includes online, mobile, and traditional television. Getting in front of consumers at the times they are more engaged with the entertainment that they love, we are more likely to catch their attention with your content. OTT/CTV is like buying primetime television no mater when the audience is watching.
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OTT Data

Share of Subscription OTT viewers in the U.S. 2019-2023

Share of subscription OTT viewers in the U.S. 2019-2023

Source: statista, 2019

Quick OTT Stats

  • U.S. Household subscribing to both traditional-TV and OTT Streaming
    0%
  • 2019 Global growth in OTT programmatic ad transactions
    0%
  • Increase in ad recall when streaming and traditional TV ads are run in tandem
    0%
  • OTT users can recall seeing a sepecific OTT commercial
    0%
  • Internet Users Also Using OTT
    0%

Why choose OTT / CTV?

Adults in the U.S. spend an average of five and a half hours watching video each day; they spend 29 minutes daily watching video on mobile devices, and 25 minutes daily watching video on computers. Approximately 63 million of American adults view original digital video on a monthly basis, a number that has been steadily growing since 2013.
ott ctv image for ethic advertising desktop screen on website

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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