What is OTT / CTV?
Have you ever binge-watched your favorite television show from your tablet, phone, smart TV, or computer? The video ads you see during those shortened commercial breaks are distributed via OTT (Over the Top) and Connected TV (CTV) advertising.
CTV refers to all long format streaming video views on a television, and OTT refers to all long format streaming video viewed on any device. (TV, computer, or mobile device.) This can also be easily confused with Video Pre-roll which is video advertising that appears on short digital videos, like a news story or YouTube for example.
We use cord-cutting devices, apps, and television provider services to connect with users, anywhere, anytime.