What is a Google Grant?
Google offers a grant that allows non-profit organizations to reach a larger audience through their search engine marketing platform. Your non-profit could be eligible to use $10,000 USD per month to help push your cause in front of people who are willing to donate their time and/or money. That's upto $120,000 per year. Google Ad Grants can reveal your organization to a wider audience to help further your mission. We have experts who are suited to help your non-profit access to this wonderful resource! All non-profits must be a 501(c)(3) to participate in the grant.
Why are Google Grants so Difficult to Maintain?
In a way, we get why Google made their AdWord grants so difficult to setup and maintain. They want to ensure that the grant money is used for true non-profits and their causes. On the other hand, the level of skill and time needed to achieve Google's criteria is often beyond most non-profits' ability. Below is a sample list of some of the reasons the Google Ad Grant is so difficult to maintain:
- You need to maintain a 5% Click Through Rate (CTR) when national paid CTR averages are around 2%.
- You are prompted to enter in your credit card info during the setup, but if you do it'll create a paid Google AdWords account instead of a Google Grants account.
- They have ever changing geographic and keyword regulations.
- If you do get you account suspended, it's a multiple week or month process to try to get reactivated.