Four Reasons Why You See Discrepancies Between Your Google Analytics Data & Programmatic Reporting

Ethic Advertising Agency’s Demand Side Platform (DSP) of choice for display, video pre-roll, and OTT/CTV advertising is Simpli.fi. The targeting, reporting, and capabilities are ideal for hyper-targeted programmatic advertising strategies; and, although we utilize various DSPs within our portfolio of services, we couldn’t ask for a better relationship simply based on their commitment to transparency,…

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How Ethic Advertising Agency Got It’s Name

Where did the name Ethic Advertising Agency come from? Every time I’m asked this question, I feel a little pride in my younger self. Picking a company’s name is very similar to selecting your child’s name. It’s an exciting, but stressful process that eventually you have to make and hope you adorned them with the…

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Tips and Tricks for Your Google Grants Account

You guessed it.. Google Grants! For qualifying nonprofits, using Google’s grant of up to $10,000 worth of Google AdWords each month is such a great way to expand your audience. If you are looking to increase traffic and exposure to your not for profit organization, listed below are ways that will help you strategically grow…

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Kenzie Blog: Google Grants- Should I do it?

 Google Grants- Should I do it? I am back again to talk about Google Grants! It has not been very long since my last blog, but I am still continuing to learn more about this amazing grant for non-profit organizations every day. Today I want to touch base on the pros and cons of Google…

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Kenzie Blog: A Month into Google Grants

Google Grants- What I’ve Learned in One Month A few months ago, I had no idea what Google Grants were.  I was asked about Google Grants in my internship interview with Ethic Advertising Agency, and my heart rate quickened because I was just asked a question to which I had no answer. But apparently Google…

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How to get on the Simpli.fi platform

So, you found out about Simpli.fi’s amazing programmatic digital advertising Demand-Side Platform (DSP) and you want to use it for your own advertising efforts.  There are two ways to get your hands on all of the upper level targeting for display, video pre-roll, and OTT/CTV ads: get on the platform directly or gain access to…

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