What is Geofence Advertising?

Ever since you walked into that boutique clothing store, all you see now are ads for that dress, either from that store, or a competitor. Is that a coincidence? No. Most likely, you are being solicited using Geofence Advertising Technology. Geofence advertising has emerged as one of the top advertising strategies in the country. Statistics…

Read More

Top 10 Ways to Avoid Creating Shitty Digital Ads:

Best Practices: Top 10  Have a powerful message. You want to emphasize benefits, not features. Make sure that the copy is compelling. You should consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action.   Use keywords! Using keywords in your ad can help tell the…

Read More

Four Reasons Why You See Discrepancies Between Your Google Analytics Data & Programmatic Reporting

Ethic Advertising Agency’s Demand Side Platform (DSP) of choice for display, video pre-roll, and OTT/CTV advertising is Simpli.fi. The targeting, reporting, and capabilities are ideal for hyper-targeted programmatic advertising strategies; and, although we utilize various DSPs within our portfolio of services, we couldn’t ask for a better relationship simply based on their commitment to transparency,…

Read More

How Ethic Advertising Agency Got It’s Name

Where did the name Ethic Advertising Agency come from? Every time I’m asked this question, I feel a little pride in my younger self. Picking a company’s name is very similar to selecting your child’s name. It’s an exciting, but stressful process that eventually you have to make and hope you adorned them with the…

Read More

Tips and Tricks for Your Google Grants Account

You guessed it.. Google Grants! For qualifying nonprofits, using Google’s grant of up to $10,000 worth of Google AdWords each month is such a great way to expand your audience. If you are looking to increase traffic and exposure to your not for profit organization, listed below are ways that will help you strategically grow…

Read More