A Guide to Google Analytics 4: What You Need to Know Before the Switch
Beginning July 1, 2023, Google Analytics 4 (GA4) will replace Universal Analytics. What does this mean for users of the platform and what should they do to prepare? Universal Analytics data will no longer be collected after July 1, 2023, but users will still be able to access previously collected Universal Analytics data for about…
Read MoreOur 2022 Book Recommendations
At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books through out the year. Below are our 2022 top 6 reads. 6. Often Wrong, Never in Doubt by Donny Deutsch: This is the biography of how advertising mogul and big…
Read MoreWhat is Geofence Advertising?
Ever since you walked into that boutique clothing store, all you see now are ads for that dress, either from that store, or a competitor. Is that a coincidence? No. Most likely, you are being solicited using Geofence Advertising Technology. Geofence advertising has emerged as one of the top advertising strategies in the country. Statistics…
Read MoreAdvertising as altruistic problem solving for businesses
AMA Pittsburgh gave me the wonderful opportunity to do an interview with them that they transformed into the guest blog post below. Click here for the same blog on their site. There’s a phrase I like that summarizes the way I think about advertising in regards to generating sales and solving business problems: The best way…
Read MoreDigital Advertising Spider Web Effect: Hard to Miss, Hard to Get Out
Think about how many flies a spider catches if it only runs one sticky line. You’re probably thinking “zero,” or maybe a few if it’s lucky, right? You’re right! One sticky line is not very effective, but when the spider intersects multiple lines into its web, it creates a stronger, more efficient means of capturing…
Read MoreTop 10 Ways to Avoid Creating Shitty Digital Ads:
Best Practices: Top 10 Have a powerful message. You want to emphasize benefits, not features. Make sure that the copy is compelling. You should consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action. Use keywords! Using keywords in your ad can help tell the…
Read MoreFour Reasons Why You See Discrepancies Between Your Google Analytics Data & Programmatic Reporting
Ethic Advertising Agency’s Demand Side Platform (DSP) of choice for display, video pre-roll, and OTT/CTV advertising is Simpli.fi. The targeting, reporting, and capabilities are ideal for hyper-targeted programmatic advertising strategies; and, although we utilize various DSPs within our portfolio of services, we couldn’t ask for a better relationship simply based on their commitment to transparency,…
Read MoreSmall Ad Budgets Yield Big Results With Self Retargeting Tactics
What Is Self Retargeting? We use the term “self retargeting” to talk specifically about targeting and serving ads to people who have already been to an advertiser’s physical location and/or website. There are two ways to do this: 1) Geofence targeting, which uses GPS tracking to identify user devices that have physically entered a specific…
Read MoreHow Ethic Advertising Agency Got It’s Name
Where did the name Ethic Advertising Agency come from? Every time I’m asked this question, I feel a little pride in my younger self. Picking a company’s name is very similar to selecting your child’s name. It’s an exciting, but stressful process that eventually you have to make and hope you adorned them with the…
Read MoreTips and Tricks for Your Google Grants Account
You guessed it.. Google Grants! For qualifying nonprofits, using Google’s grant of up to $10,000 worth of Google AdWords each month is such a great way to expand your audience. If you are looking to increase traffic and exposure to your not for profit organization, listed below are ways that will help you strategically grow…
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