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The Importance of a Good Website with a Strong SEO Strategy Plus Paid Advertising

Whether you are a business owner or general internet user, you know that a beautiful and functional website is absolutely essential in today’s digital age. It serves as a powerful mechanism for businesses, individuals, organizations, and institutions to demonstrate a solid online presence and engage with and motivate their target audience. In this article, we will discuss why it’s important to have a good website, explain the value of Search Engine Optimization (SEO) and how to incorporate both with paid advertising. Importance of a Good Website A good website is an essential tool for establishing your online identity, building credibility,...
lawyer holding book at computer for ethic advertising site

2023 Book Recommendations

At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books throughout the year.  Below is my, Jeff Swartz, 2023 top 7 reads. 7. "It Doesn't Have To Be Crazy At Work" by Jason Fried and David Heinemeier The founders of Basecamp, a SAAS project management software company, believe in running a calm company.  To do so, Jason and David run a company very differently than what most people are used to.  They keep things extremely simple, focus on people, don't set any goals besides be...

A Guide to Google Analytics 4: What You Need to Know Before the Switch 

Beginning July 1, 2023, Google Analytics 4 (GA4) will replace Universal Analytics. What does this mean for users of the platform and what should they do to prepare?  Universal Analytics data will no longer be collected after July 1, 2023, but users will still be able to access previously collected Universal Analytics data for about six months after the transition. Additionally, GA4 will not be able to use the historical data collected through Universal and will only use the new data collected after setup. Therefore, the best course of action for users is to set up their GA4 accounts as...
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Our 2022 Book Recommendations

At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books through out the year.  Below are our 2022 top 6 reads. 6. Often Wrong, Never in Doubt by Donny Deutsch: This is the biography of how advertising mogul and big personality, Donny Deutsch built a $300mm ad agency.  A truly fascinating story for anyone with ad agency experience. 5. The Power of Nice by Linda Kaplan Thaler and Robin Koval: Discover how to leverage "the power of nice" methodology that was followed and developed by...

What is Geofence Advertising?

Ever since you walked into that boutique clothing store, all you see now are ads for that dress, either from that store, or a competitor. Is that a coincidence? No. Most likely, you are being solicited using Geofence Advertising Technology. Geofence advertising has emerged as one of the top advertising strategies in the country. Statistics show that the average person spends 5+ hours a day on their smartphone, and geofencing is compatible with over 90% of mobile devices. Plus, over 70% of individuals say they prefer a personalized ad experience! Ethic Advertising Agency has run geofence advertising campaigns in-house since...

Advertising as altruistic problem solving for businesses

AMA Pittsburgh gave me the wonderful opportunity to do an interview with them that they transformed into the guest blog post below.  Click here for the same blog on their site. There’s a phrase I like that summarizes the way I think about advertising in regards to generating sales and solving business problems: The best way to kill a bad business is good advertising. It may seem counterintuitive but it’s true: what we do as advertisers never provides a single silver bullet or cure-all that can fix the problems that may be inherent to a company’s product or services. Advertising is...
Ethic Advertising Agency digital advertising spiderweb effect

Digital Advertising Spider Web Effect: Hard to Miss, Hard to Get Out

Think about how many flies a spider catches if it only runs one sticky line. You're probably thinking "zero," or maybe a few if it's lucky, right? You're right! One sticky line is not very effective, but when the spider intersects multiple lines into its web, it creates a stronger, more efficient means of capturing prey. Think of your advertising campaign as a spider web where each thread is made up of an advertising medium and targeting tactic with the creative elements interlocking each strain together. What Makes a Good Digital Advertising Spider Web? Don't Stretch the Budget Thin: A...
Kefalos graphic design advertising

Top 10 Ways to Avoid Creating Shitty Digital Ads:

Best Practices: Top 10 Have a powerful message. You want to emphasize benefits, not features. Make sure that the copy is compelling. You should consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action.  Use keywords! Using keywords in your ad can help tell the story and prevent you from cluttering the ad with pictures. Make the ad short and sweet. Show or tell the consumer what's in it for them.  Include a clear and actionable call to action. If the ad uses animation, include the call-to-action in every frame,...

Four Reasons Why You See Discrepancies Between Your Google Analytics Data & Programmatic Reporting

Ethic Advertising Agency’s Demand Side Platform (DSP) of choice for display, video pre-roll, and OTT/CTV advertising is The targeting, reporting, and capabilities are ideal for hyper-targeted programmatic advertising strategies; and, although we utilize various DSPs within our portfolio of services, we couldn’t ask for a better relationship simply based on their commitment to transparency, value, and quality and how these pillars align with our values. We’ve worked closely with their team to help us get to the bottom of a very complex question:     Why Do There Appear to Be Discrepancies Between Google Analytics data and (all DSP)...