2023 Book Recommendations

At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books throughout the year.  Below is my, Jeff Swartz, 2023 top 7 reads. 7. “It Doesn’t Have To Be Crazy At Work” by Jason Fried and David Heinemeier The founders of…

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Our 2022 Book Recommendations

At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books through out the year.  Below are our 2022 top 6 reads. 6. Often Wrong, Never in Doubt by Donny Deutsch: This is the biography of how advertising mogul and big…

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What is Geofence Advertising?

Ever since you walked into that boutique clothing store, all you see now are ads for that dress, either from that store, or a competitor. Is that a coincidence? No. Most likely, you are being solicited using Geofence Advertising Technology. Geofence advertising has emerged as one of the top advertising strategies in the country. Statistics…

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Top 10 Ways to Avoid Creating Shitty Digital Ads:

Best Practices: Top 10  Have a powerful message. You want to emphasize benefits, not features. Make sure that the copy is compelling. You should consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action.   Use keywords! Using keywords in your ad can help tell the…

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Four Reasons Why You See Discrepancies Between Your Google Analytics Data & Programmatic Reporting

Ethic Advertising Agency’s Demand Side Platform (DSP) of choice for display, video pre-roll, and OTT/CTV advertising is Simpli.fi. The targeting, reporting, and capabilities are ideal for hyper-targeted programmatic advertising strategies; and, although we utilize various DSPs within our portfolio of services, we couldn’t ask for a better relationship simply based on their commitment to transparency,…

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