Digital Advertising Spider Web Effect: Hard to Miss, Hard to Get Out
Think about how many flies a spider catches if it only runs one sticky line. You’re probably thinking “zero,” or maybe a few if it’s lucky, right? You’re right! One sticky line is not very effective, but when the spider intersects multiple lines into its web, it creates a stronger, more efficient means of capturing…
Read MoreTop 10 Ways to Avoid Creating Shitty Digital Ads:
Best Practices: Top 10 Have a powerful message. You want to emphasize benefits, not features. Make sure that the copy is compelling. You should consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action. Use keywords! Using keywords in your ad can help tell the…
Read MoreFour Reasons Why You See Discrepancies Between Your Google Analytics Data & Programmatic Reporting
Ethic Advertising Agency’s Demand Side Platform (DSP) of choice for display, video pre-roll, and OTT/CTV advertising is Simpli.fi. The targeting, reporting, and capabilities are ideal for hyper-targeted programmatic advertising strategies; and, although we utilize various DSPs within our portfolio of services, we couldn’t ask for a better relationship simply based on their commitment to transparency,…
Read MoreSmall Ad Budgets Yield Big Results With Self Retargeting Tactics
What Is Self Retargeting? We use the term “self retargeting” to talk specifically about targeting and serving ads to people who have already been to an advertiser’s physical location and/or website. There are two ways to do this: 1) Geofence targeting, which uses GPS tracking to identify user devices that have physically entered a specific…
Read MoreHow Ethic Advertising Agency Got It’s Name
Where did the name Ethic Advertising Agency come from? Every time I’m asked this question, I feel a little pride in my younger self. Picking a company’s name is very similar to selecting your child’s name. It’s an exciting, but stressful process that eventually you have to make and hope you adorned them with the…
Read MoreTips and Tricks for Your Google Grants Account
You guessed it.. Google Grants! For qualifying nonprofits, using Google’s grant of up to $10,000 worth of Google AdWords each month is such a great way to expand your audience. If you are looking to increase traffic and exposure to your not for profit organization, listed below are ways that will help you strategically grow…
Read MoreThree Tips I Wish I Could Have Given Myself at the Start of my Internship
If I Knew Then, What I Know Now I mentioned in a previous blog that when I first found out about the internship with Ethic Advertising Agency, I knew nothing about Google Grants. Which was what the internship mainly revolved around. I’m very thankful that I was still awarded the opportunity to learn under ESA…
Read MoreWhy Use Multiple Banner Sizes in Programmatic Display Advertising?
Creating digital banner ads (AKA display ads) is an art form that can quickly feel like a chore because of the all the potential ad sizes that you can create. So, why is it important to create multiple display ad sizes? On average, different ad sizes deliver results in different way! There are great variations…
Read MoreKenzie Blog: Google Grants- Should I do it?
Google Grants- Should I do it? I am back again to talk about Google Grants! It has not been very long since my last blog, but I am still continuing to learn more about this amazing grant for non-profit organizations every day. Today I want to touch base on the pros and cons of Google…
Read MoreKenzie Blog: A Month into Google Grants
Google Grants- What I’ve Learned in One Month A few months ago, I had no idea what Google Grants were. I was asked about Google Grants in my internship interview with Ethic Advertising Agency, and my heart rate quickened because I was just asked a question to which I had no answer. But apparently Google…
Read More