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CASE STUDY

GREENBRIAR TREATMENT CENTER

ADVERTISING STRATEGY / MEDIA BUYING / SOCIAL MEDIA / BRANDING / MARKETING MATERIALS / TV / RADIO / OUT OF HOME / WEBSITE DEVELOPMENT / SEARCH ENGINE MARKETING / DIGITAL ADVERTISING / CREATIVE DEVELOPMENT

Since 1985, Greenbriar Treatment Center has been helping people fight drug and alcohol addiction in the greater Pittsburgh area; they provide inpatient detox, long term rehabilitation treatment, outpatient care, and other services designed to give people a clean slate.

THE PROBLEM

When the opioid epidemic hit Western Pennsylvania, it harder than many other parts of the country; this resulted in a massive influx of competition in the market for drug and alcohol addiction treatment options...four to five times the competition, to be exact. The lead-generating abilities that made Greenbriar a market leader in years past became less effective in the more competitive landscape. Their advertising and marketing efforts needed to be elevated to a new level on all fronts.

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RESULTS FROM MARKETING AND ADVERTISING

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Increase in Web Traffic Within one year
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Increase in Online Advertising Effectiveness
%
More Advertising Due to Expert Negotiation
Record Years of Business After Hiring Ethic Advertising

START YOUR OWN SUCCESS STORY

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