Ethic Advertising developed a custom long-term plan that not only laid a solid foundation of lead-generation strategies for years to come, but also facilitated some immediate results. We started by cleaning up Mold Men's digital footprint as well as improving and refreshing their creative in both digital and print.  Then, we shifted their advertising dollars into higher-return mediums for the home improvement industry, including search engine marketing and highly-targeted direct mail campaigns.  We continued by further developing their brand, improving selling structures, and designing professional custom marketing materials for their field representatives to use during the sales process.