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CASE STUDY

MOLD MEN OF PITTSBURGH

ADVERTISING STRATEGY / MEDIA BUYING / SOCIAL MEDIA / BRANDING / MARKETING MATERIALS / SALES & BUSINESS CONSULTING / WEBSITE DEVELOPMENT / SEARCH ENGINE MARKETING / DIGITAL ADVERTISING

In 2011, Mold Men of Pittsburgh become one the very first mold testing and removal specialist in the Pittsburgh area.  Born from 30 years of fire and water restoration experience, Mold Men quickly filled the need for keeping people's homes and businesses safe from toxic and harmful molds.

THE PROBLEM

By 2015, the mold removal industry had become extremely competitive with many new companies flooding the market. The success that Mold Men had experienced in years past by being one of the few specialists in the area was diminishing; they were feeling the effects of a saturated market.  It was time to get a little more aggressive, and that's when they called in the Ethic Advertising team.

RESULTS FROM MARKETING AND ADVERTISING

%
Increase in Website Within 6 Months
%
Increase in Revenue Year to Year
%
Increase in Call Volume Year to Year
Ablility to Add a 4th Crew Based on Sales Volume

START YOUR OWN SUCCESS STORY

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