A 100+ year old non-profit school, dedicated to teaching students with severe hearing loss how to listen and speak using cochlear implants and/or hearing aids, knew about the Google Grants Program but did not have the time or knowledge to pursue it. From the intricate application process to optimizing and maintaining the grant, our agency was able to provide their team with the time and expertise to gain access free ad dollars through this grant. Google Grants offers 501(c)(3) nonprofit organizations up to $10,000/month of free Google AdWords, a search engine marketing platform.
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Ethic Advertising Agency pioneered the Google Grants application process for our client. With the help of an expert consultant, our team conducted extensive research and applied for the grant on our client's behalf. Once approved, we began our optimization process. Our goal was to maximize the client's frequency and reach while ensuring we stay within Google's stringent grant rules and regulations, which could potentially have the grant revoked. Our campaign was designed to help elevate enrollment as well as donations to the school.
Over the past 18 months, our team has been able to spend $101,141.42 of free AdWords dollars through this grant. Some of the results include an increase in website traffic, enrollment applications, and donations to the school. Our team continues to maximize this grant for our client today.