mac book pro png ott ctv image for ethic advertising desktop screen on website ipad png iPad video Pre-Roll mockup for ethic advertising agency iphone png Services For
blue match / torch icon for Ethic Advertising Agency

How We Work With Ad Vendors

At Ethic Advertising Agency, we look to provide logical, additional sales opportunities for advertising vendors to provide to their client base.  The key to a good programmatic integration into a print, TV, radio, other digital format, or out of home medium is identifying ways that the two mediums naturally complement each other for a more effective overall campaign. We are a true partner that works with advertising vendors to help you, your client, and us all make more money.

Monthly Minimums Starting as Low as $500

Dedicated and Responsive U.S. Based Team Assigned to Your Account

72 Hour or Less Revision Turn Around for Most Requests

Can Operate as a White Lable or Known Entity to Your Clients

Monthly Reporting, Reporting by Request, and Campaign Reviews

30 Day Cancellation Option and Flexible Revisions

Campaign Creation and Business Development Support

Weekly Optimization Reviews and Monthly Internal Audits of All Campaigns

light bulb icon with greeen

How Ad Vendors Profit From Working With Us

We leave plenty of room for markup and access to new revenue streams.  Ethic Advertising Agency is not a large corporation, we are a debt free company, and we operate on a low overhead business model.  This means that we are able to happily maintain a relatively low margin resulting in better pricing for our clients and stretching the advertising budgets further.  We are adamant about win-win relationships!

Highly Competitive Rates That Leave Room for Markups

Expert Collaboration to Help Our Partners Win New Business and Up-sell

Adding New Capabilities to Your Services = New Revenue Streams

Saving You Time by Doing the Work That Prevents You from Selling and Running Your Business

Digitally or Physically Joining You on Large Pitches

Educating and Training Our Partners on the Latest and Greatest Tech

orange camp fire icon for Ethic Advertising Agency

Sample of Logical Integration

Below are some simple examples of the types of ways we love integrating our programmatic advertising with advertising vendors.  There are thousands of possibilities, but these will kick start your thinking.

using a mobile tablet to view ads

For this example, we'll focus on search.  If you run SEM or SEO for your clients, you probably have a really well developed keyword list.  Our programmatic advertising can take the same keyword list and serve display, video pre-roll, and OTT ads to people searching for and reading content with these same keywords.  That's a nice, logical complement to what you are doing, right?  Well, we can also layer on third party demographic data to not only reach people actively interacting with your keywords, but individuals who are the "right" type of people that are interacting with your keywords.

Digital Ad Vendors

what is cord cutter tv?

Local TV stations still hold a ton of value & effectiveness. Wait...what? A digital focused shop not bashing a TV station? You read that right. We believe that there is value in TV & often recommend it to our clients, but we do see digital as the future & the path for TV's natural evolution. However, it's not profitable to simply add OTT/CTV & video pre-roll offerings to your media kit if you don't have the right partner. You should find a partner that understands how it can complement the station's other advertising services, educates your staff, & provides more advanced targeting capabilities than your competitors. It creates a more well-rounded campaign for your clients & helps brand your station as a video advertising expert & not solely a local broadcast station.  


woman reading magazine while on her smart phone

We love to bookend our digital advertising with print publications.  This means serving your digital ads to the exact same audience that receives your publication two weeks before and after the drop date.  This is accomplished through our addressable geofencing technology.  Not only does this improve the effectiveness of your print advertising, but it also offers physical conversion tracking for your clients that have brick and mortar locations.  For example, if you have a restaurant client, we'll be able to provide data on the number of times people enter their restaurant who have also seen our digital ad, and your print ad by association. 


golden mic for radio

A site retargeting package can be a great complement to radio. Radio can be the anchor that drives attention to your client's websites, but think about how much more effective your campaign would be if your client was retargeting those website visitors with banner ads, social media ads, video pre-roll ads, OTT/CTV, native, etc.... We all know that clients judge advertising on sales instead of qualified traffic/leads like they probably should, but a simple idea like a site retargeting package could make the difference in having a happy or unhappy radio client.


cancal street out of home advertisement

Benches, and bus stops, and light rails, oh my! If you give us a list of all of your pedestrian driven out of home advertising locations, we can put a little GPS based geofence around each location. This fence will start collecting devices that have entered the geofences. Then we'll start serving these devices ads. Next we'll start serving ads to additional devices that are linked to the original device (example: we started targeting a cell phone, but then we are able to also serve ads to the cell phone owner's smart TV, tablet, & computer). Lastly, we'll track these device's physical conversions to see which ones show up at your clients' locations. Improve your advertisings performance & its proof of performance.

Out of Home

mail box ethic advertising direct mail images

DIRECT MAIL'S NEW BEST FRIEND IS ADDRESSABLE GEOFENCE TARGETED ADVERTISING! That's in all caps because this example is amazing for direct mail vendors. We are able to take your direct mail address list & serve digital ads to devices that have entered the property before, during, & after the direct mail drop. Cool, right? We can also provide reporting of any device that was served our digital ad (in turn your direct mail piece since we are targeting the same addresses) & physically turned up at your clients' location(s). Improve the results of your direct mail campaign & improve the proof of performance of a campaign's results!

Direct Mail

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!


Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.


Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital advertising to people who have recently visited your website.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind.  You did a lot of work to get them to your website...let's convince them to convert!

Please enter your name.
Please enter a message.
Please check the captcha to verify you are not a robot.

Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100