Programmatic Third-Party Targeting

Utilizing data from six different third party data providers to serve digital ads to people based on demographics, economics, household makeup, interests, intents, careers, and much more.

user viewing ads on a cell phone

What is Third-Party Data Targeting for Digital Ads?

Ethic Advertising Agency uses data from top tier, third-party data providers who pull in massive amounts of information about people and then resell that information to advertisers and advertising agencies like us.  Third-party data is collected through multiple sources, including: websites, surveys, studies, subscriptions, purchase history, and social media.

Our advertising agency can tap into six different third-party data providers in order to serve hyper-targeted ads to your customers based on tens of thousands of segments, which include information about peoples' interests, demographics, income, purchase intent, and more. 

Once these segments have been selected, we can begin serving digital advertisements to your most desired target audience. What to learn more?


Which Third-Party Data Providers does Ethic Advertising Use?

  • Acsiom

  • Datonics

  • Oracle

  • LiveRamp - Stirista

  • LiveRamp - General Dashboard Segments

  • eXelate

What About Privacy?

The third-party data that Ethic Advertising Agency uses to serve digital advertising provides absolutely no visibility into any personally identifiable information (not to us and not to our advertisers). In other words, the privacy of individuals is protected while still allowing our advertisers' messages to get in front of the right people at the right time.


For example, say we want to target women making a salary of $75k+, who have children, and who are likely in the market for a a Jeep Cherokee, we can collect an anonymous list of user devices that match this target audience, and serve them ads. Throughout this process, we are unable to see their names or personal contact information.

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!


Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.


Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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