Why do you want to advertise on Hulu?
Out of all the streaming services available, advertising on Hulu is brought up the most to us...hands down! Advertisers view it as more premium, it's top of mind, it's an industry leader, and a great medium to get in front of your target audience, but let me ask you this.... is your target audience defined as a Hulu user? Probably not. They are probably defined as a parent, an age group, by their interests, intents, searches, content consumed, and physical location more than as a Hulu user, right?
So, what if I told you we can target your ideal audience using more advanced technology than what Hulu has in-house, and then serve your audience advertising on Hulu and/or on a ton of other streaming services? Interesting, isn't it? Keep read or schedule a demo to see how we can do this if you are already so intrigued and excited that your want to ask us all about OTT and Hulu advertising. 🙂
How do I know my Hulu Advertising is working?
Hulu and most OTT inventory is not clickable, but that doesn't mean we can't track conversions. We use a number of ways to show conversions of your Hulu and other OTT advertising that combine the power of view through data and cross device matching. View through data tells us when a device has been served a streaming ad, and cross device matching is what allows us to not only serve ads to someone across their multiple devices, but identify if someone saw an ad on one device, and then used one of their other devices to convert. Example: They say your Hulu advertisement on their smart TV, but they bought your product on their computer or they walked into your store with their smart phone in their pocket.
With this info, we leverage two forms of conversion tracking depending an an advertising campaign's targeting features.
- Physical Conversions. This can be used when we use geofence targeting to serve ads to someone based on where they physically have been at a very, very, very hyper local level using GPS and Wi-Fi data. We use the same technology we use to target someone to also identify if they've physically converted into our advertiser's location as well.
- Online Conversions. This can be implemented for or other targeting tactics, and allows us to track online conversions like button clicks or when someone navigates to a specific webpage that indicates they converted.
It's also important to look ad other data to determine success like website traffic, search volume, leads generated, and sales history.
Live Data Dashboard
Ethic Advertising Agency provides a live data dashboard for all digital advertising we run in one convenient local. You can see how your Hulu Advertising and other OTT is preforming as well as your display, digital audio, SEM, native, and more all in one location. We also review and provide additional deep dive custom reporting as well.
$45-$50 / Est CPM
- Mix of over 200 OTT Platforms
$60-$65 / Est CPM
- Hulu, Paramount+, and Discovery+
$73 / Est CPM
- Hulu Advertising Only
Live Sports OTT
$131 / Est CPM
- Mix of Live Streaming Sports
Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237