Automotive

For auto dealers and auto repair shops there is a major importance in reaching the right people at the right time.  People only buy a vehicle every 6.5 years and get their car serviced a few times per year. Consumers looking online for information to buy or repair their car, visiting your competitor's physical locations, researching vehicles on your website, and so on are primed prospects for the auto industry.  It's important to be in front of people year round for branding to work, but it's critical to show up when they are ready to buy.  

PROSPECTING DYNAMIC CREATIVE FOR AUTO

Prospecting Dynamic Creative easily, and automatically create banner ads using the information and images from your dealership's live inventory.  

VIN Level Reporting

Hassle Free, Instant Integration with Inventory

Compatible with Online and Physical Conversion Tracking

Compatible with All Ethic's Targeting Capabilities

No Site Visit Required to Serve Dynamic Ads

Feed Filters: New, Used, Certified

Dyanamic Display Creative Ad Sample

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For Automotive

Geofencing Targeting

Visitors to Competitor Lots
Homes on Your Mailing List
Homes that are Interest in Auto Purchases
Visitors to Auto Part Store
Retarget Visitors to Your Location

Keyword/Site Retargeting

People Searching to Buy a Car Online
Visitors to your Website
People Reading Auto Reviews
People Researching Auto Repairs Online
Vistors to your Competitor's Websites

Demo/Interest Targeting

People Likely to Buy a Vehicle
People Interested in a Style, Make, or Model of a Vehicle
High Income Households
Individuals With an Interest in Cars
Individuals who Currently Own a Particular Vehicle
Motorcycle, Boat, and Other Vehicle Owners/Intent to Purchasers
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Multi-Layered Digital Approach

When consumers need an auto repair or new vehicle they leave bread crumbs with their digital and physical engagements.  Beyond general brand development, we can also hyper target individuals that are close to the end of the sales funnel based on where they have physically been (like a competitor's lot), what they are searching for online, reading online, and third party data that shins light on demographics, likelihood to purchasing, income levels, and more.  It exceptionally effective to blend these targeting options with a variety of digital advertising mediums.  We call it creating your spider web of targeting and advertising mediums to maximize a client's visibility to their target audience.

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

DYNAMIC CREATIVE

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Why Automotive Like Us

We tend to save our auto customers money while increasing their return on investment at an improved rate compared to what they are currently experiencing.  We also make this an enjoyable, time saving experience for our clients with responsive communication, fast turn around, and assistance with co-op.

Lower Cost Per Lead

Advanced Targeting Capabilities

Award Winning and Effective Creative

Co-op Considerate

Fast Turn Arounds

Responsive Communication

Live reporting dashboard

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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