Business 2 Business

We create eye-catching creative that's served to your B2B desired audience through hyper targeting 365 days a year at a ridiculously low cost per impression compared to other B2B options. The majority of B2B companies don't like nor do exceptionally well with advertising because traditional advertising reaches to many people that aren't their target audiences, and industry specific advertising like publications and expo sponsorships are expensive an irregular. 

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For B2B

Geofencing Targeting

Target Offices/Facilities of Your Prospects
Target Industry Event/Expo Attendies
Target Homes of your Current or Prospective Clients

Keyword/Site Retargeting

People Searching for Industry Specific Keywords
Visitors to your Website
People Reading About your Industry
People Searching for or Reading About Your Competitors

Demo/Interest Targeting

People Who Work in a Specific Industry
People's Interest in a Specific Area
Look-a-like Audience Matching
A Person's Seniority of Employement
An Individual's Income Level
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Multi-Layered Digital Approach

Take your B2B advertising from inconsistent and expensive to always present and top of mind.  We use a network of different digital advertising mediums and strategies to make a "spider-web" of capture points which deliver your custom, compelling creative in front of the right decision makers.  This multi-layer approach ensures an effective reach and frequency of your niche audience.

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

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Why B2B Companies Like Us

We tend to offer inexpensive, effective solutions that complement and assist a B2B company's sales team.  These solutions are all about helping your sales department improve their numbers.  We also make this an enjoyable, time saving experience for our clients with responsive communication, fast turn around, and elevated creative for their advertising, brand, marketing, and employee communications.

Lower Cost Per Lead

Advanced Targeting Capabilities

Award Winning and Effective Creative

Supports the Sales Team

Fast Turn Arounds

Responsive Communication

Leveraging a Competitive Edge

Live reporting dashboard

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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