Education

Students and parents extensively research schools online because education is one of the most valuable resource a person can invest in.  This is true for every level of education from pre-school to higher education.  We help educational institutions earn a competitive edge in the digital landscape to not only find the right prospects, but also get in front of them more than the competition. 

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For Education

Geofencing Targeting

Targeting High Schools for Universities
Targeting College Fairs
Targeting Your Own Campus for Open House/Tour Visits
Targeting Competitor's Locations
Targeting the Properties on Your Direct Mail List
Targeting Homes with Children of a Certain Age
Targeting Home of People of a Certain Education Level

Keyword/Site Retargeting

People Searching for Your School
Visitors to your Website
People Reading About your School
People Searching for or Reading About One of Your Specialty Programs
People Comparing Similiar Programs and Competitors

Demo/Interest Targeting

Age
Interests
Family dynamic
Education Level
Income Level
Life Events
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Multi-Layered Digital Approach

Whether you are targeting the students or the parents for your educational institute, they are part of the technology driven generation.  They research everything online, consume a massive amount of screen time, and tend to avoid traditional advertising mediums.  That's why we like to build a "spiderweb" of advertising mediums and targeted trigger points to ensure we identify the right audience and get our clients' compelling messages in front of them.

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

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Why Educators Like Us

We can highly target their niche audiences in online and app based mediums their audience are consistently using, are familiar with potential COPPA law road blocks, and provide proof of performance like being able to report that someone saw an ad and then actually ended up on campus.  We are ROI focused and tend to assist in a lower cost per lead.  Lastly, we work hard to make our partnership an easy, enjoyable experience that reduces our client stress and saves them time.

Lower Cost Per Lead

Advanced Targeting Capabilities

Award Winning and Effective Creative

COPPA Compliant

Fast Turn Arounds

Responsive Communication

Live reporting dashboard

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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