Entertainment

People are entertained in different ways, so how you market to them should be targeted differently as well.  Gear the messaging to your audience and ensure that message gets in front of people who actually enjoy your form of entertainment.

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For Entertainment Companies

Geofencing Targeting

Target People Who Have Gone to Your Competition
Target Locations that have Similar Target Audience
Target Your Own Locations for Repeat Business
Target Homes Occupied by People Matching Your Target Audience
Target People Within Walking Distance of Your Location While They are Around

Keyword/Site Retargeting

People Searching for Your Form of Entertainment
Visitors to your Website
People Reading About you Type of Entertainment
People Searching for or Reading About Your Competitors
People Searching for Entertainment in General that are Coming in From Out of Town

Demo/Interest Targeting

Age
Interests
Family dynamic
Education Level
Income Level
Life Events
Intent to Purchase
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Entertainment Businesses We Excel With

All of them....Honestly, our platform is perfect for local based entertainment businesses because we are extremely focus on reaching the right audience, with the right message, at the right time.  We achieve this through a solid creative process and targeted advertising through GPS tracking, Wifi information, third party data, keyword targeting, remarketing, look-a-like audiences, and more. Below are a few examples.

Museums

Theaters

Sporting Venues

Zoos and Aquariums

Concert Venues

Activity Based (Axe Throwing, Paintball, Cooking Classes, etc...)

Amusment Parks, Fairs, and Festivals

Expos and Events

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Multi-Layered Digital Approach

Entertainment purchases are driven by emotion... passion... desire.  As the seller of enjoyment, you often have a narrow window of opportunity to capitalizing on these instances before your prospect selects a competitor or lets their conservative side talk them out of a purchase.  This is why we say, "hit them from all angles!"  Using multiple levels of digital advertising and targeting tactics gives the best chance to capitalize on these moments of desire.

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

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Why Entertainment Business Like Us

We have a wealth of experience with advertising for entertainment businesses with a playbook full of tactics and ideas along with custom, innovative solutions.  We are fast, understanding, and effective that makes our entertainment clients more money, saves them time, and reduces stress.

Physical Conversion Tracting Through Geofencing

Lower Cost Per Lead

Advanced Targeting Capabilities

Award Winning and Effective Creative

Experience in Entertainment Industries

Fast Turn Arounds

Responsive Communication

Live reporting dashboard

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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