Expos and Events

We love the variety of interests that come from expos and limited time events.  Some participants of the event want mass quantities of people, some what quality, some sponsors and vendors only care about selling their particular product or service, and attendees want value from the event.  Such a glorious melting pot of people means our hyper targeted layer approach can really shine in these situations in many different ways!

TARGETING THE RIGHT AUTOMOTIVE AUDIENCE

Samples of Digital Advertising Tactics For Non-Profits

Geofencing Targeting

Target Past Attendees
Physical Conversion Tracking Through Geofencing
Target People Passing By
Target Attendees of Similar Events
Target Event Vendor's Locations
Target Locations with Similar Target Audiences

Keyword/Site Retargeting

People Searching to for Your Expo or Event
Visitors to your Website
People Reading Content Related to Your Expo or Event
People Searching Keywords Related to Your Expo or Event

Demo/Interest Targeting

Interests
Family Dynamic
Education Level
Income Level
Life Events
Age
Intent to Purchase
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Expos & Events We Excel With

All of them....Honestly, our platform is perfect for expos and events since we are extremely focus on reaching the right audience, with the right message, at the right time.  Also, our geofencing tech actually shows physical conversions to your event or expo. Below are a few examples.

Niche Expos

Festivals and Fairs

Concerts

Professional Conventions

Sporting Events

Political Events and Peaceful Rallies

Community Events and Celebrations

Live reporting dashboard

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Multi-Layered Digital Approach

Finding the audience that is most likely to convert into an expo or event attendee is the easy part.  Connecting with them in the right way and at the right time to actually get them to attend is the trickier task.  That's why we believe in building a "spiderweb" of targeting and advertising mediums.  This helps ensure we connect your event with the right people, at the right time, and with the right type of message.  This is also when it's important to have effective creative. 🙂

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

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Why Expos and Events Like Us

We have a wealth of experience with advertising for expos and events with a playbook full of tactics and ideas along with custom, innovative solutions.  We are fast, understanding, and effective which results in our expos, events, and their vendors making more money and maximize the attendance of the event.

Physical Conversion Tracting Through Geofencing

Lower Cost Per Lead

Advanced Targeting Capabilities

Award Winning and Effective Creative

Experience Working with Expos & Events

Fast Turn Arounds

Responsive Communication

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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