Financial Services

Show me the money!!!  That's what your clients what and that's what you want out of your advertising. ROI! What we do for financial service companies focuses mainly on timing to win you that ROI and more opportunities.  We get in front of the right people, at the right time, and with the right message.  Long term branding is of course very important (we help companies with that too), but it's critical for a financial company to identify those right windows of decision making to bring your brand top of mind.


Samples of Digital Advertising Tactics For Financial Businesses

Geofencing Targeting

Target Homes of High Income Individuals
Target Your Speaking Engagments
Target Your Competitors Locations
Target Home of Your Current Clients
Target Exclusive High Income Estabilishment

Keyword/Site Retargeting

People Searching for Your Company
Visitors to your Website
People Reading Content Related to Your Services
People Searching Keywords Related to Your Services
People Looking at Your Competitors Online

Demo/Interest Targeting

Income Level
Life Events (Ex: Retirement)
Education Level
Intent to Purchase
Family Dynamic
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Financial Services We Excel With

All financial based businesses can use quality creative services to build trust, brand, comfort, reputation, and most importantly...sell the sizzle. Charts and numbers don't sell people on financial service, people partner with financial establishment that they believe will help them with their dreams and provide security.  Blank statement...period.

Our digital advertising is most effective when the target audience is ready to make a change.  (Retirement, buying a home, selling a home, addition to the family, ready to invest, changing banks, etc...)  Our digital advertising also excels as a complement when financial companies that have other lead generating tactics, such as; speaking engagements, education shows/platforms, traditional advertising, or a stellar referral program.


Mortgage and Auto Loans


Business Loans

Financial Advising and Investing


Estate Planning


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Multi-Layered Digital Approach

People don't change financial services often, but when they do...they give the decision a fair amount of attention and research within a narrow window of time.  That's why it's important to build a solid, reputable brand that is constantly present, but then also jump at the opportunity to get in front of people in their periods of financial change.  It's like putting your future clients on your watchlist and then striking hard at the opportune moment.

Digital Advertising Solutions:



Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching


Look-a-like Audience Matching

Contact Info Matching


At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

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Why Financial Partners Like Us

They type of targeted advertising we do helps pin point financial service businesses' ideal audience at optimal times in their decision making process.  We believe that advertising is exactly like investing in the stock market which has risk, but also is meant to provide a return on investment.  Ethic Advertising Agency's slogan is literally "Don't spend...invest." Furthermore we provide your brand the look and feel that makes prospects want to work with you over your competition.  We simply say the right thing, to the right people, at the right time.

Lower Cost Per Lead

Advanced Targeting Capabilities

Award Winning and Effective Creative

Experience Working with Expos & Events

Fast Turn Arounds

Responsive Communication

Physical Conversion Tracting Through Geofencing

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyperspecific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate withing 4.9 meters!

Addressable Geofencing

Targeting of Unique Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target properties on said lists.  Geofences are created automatically based on the property lines.

Search and Contextual

Targeting Based on Keywords

Keyword based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. This is targeting people based on near real time interests and intentions.

Site Retargeting Capabilities

Targeting Your Website Visitors

There is a great value in serving digital advertising to people who have recently visited your website.  You can increase your likelihood to convert site visitors, up-sell past customers, and keep your brand top of mind.  You did a lot of work to get them to your website...let's convince them to convert!

Third Party Data Targeting

Target People Based on Demographic Data

3rd party data is a treasure chest of demographic information. We tap into six different 3rd party data resources to created the best quality audiences for each digital campaign using 3rd party data. These constantly updated sources provide thousands of demographic & interest options.

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100