Home Improvement

Hone in on homeowners that are ready to buy your service...and can afford it!  We love working with home improvement companies because there is a treasure chest of data that we can tap into.  Home Improvement has been one of our main verticals since day one.  We have worked with all types from high end GCs, to mechanical technicians, to retailers, and everything in between.


Samples of Digital Advertising Tactics For Construction Companies

Geofencing Targeting

Target Home Improvement Stores
Target Homes of a Certain Value
Target Home Improvement Expos and Events
Target Homes Near Your Current Work Sites
Targeted Competitor's Locations for Employement Purposes
Target People in a Specific Department of a Big Box Store

Keyword/Site Retargeting

People Searching for Your Company
Visitors to your Website
People Reading Content Related to Your Services
People Searching Keywords Related to Your Services
People Looking at Your Competitors Online

Demo/Interest Targeting

Income Level
Intent to Purchase your Product/Service
Interest in Home Improvement
The Type of Home They Own
Owners of Multiple Properties
Property Data- # of Garages, Square Feet, Acreage, Age of Home, etc...
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Home Improvement We Excel With

Home improvement is our largest vertical, and one of our favorite sectors we work in.  Whether you specialize in the "pretty" side of home improvement or the behind the walls side, people want to see the work you do through visuals.  Video and graphic design is extremely important for home improvement in our opinion, so we do best with contractors that have the same belief.

Our digital advertising services work for any contractor or home improvement product because we blend "low hanging fruit" strategies to generate quick leads and long term brand development value.  We tend to work best with businesses that are comfortable investing into advertising, want to be a market leader, and are passionate about what they do.

Remodeling and New Construction

Mechanical: HVAC, Electrical, and Plumbing

Basement Waterproofing/Foundation Repair

Restoration, Mold Removal, and Disinfecting

Retail and Products

Exterior: Roofing, Siding, Paving, Landscaping, Hardscaping, Pools, etc...

The Pretty Things: Flooring, Paint, Lighting, Countertops, Cabinets, etc..

Pest Control

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Multi-Layered Digital Approach

There are two traditional scenarios to a consumer's purchase of home improvement services and products.

  • "Oh Sh*t" Scenario: Something broke and I need it fixed right now.
  • "I Want It" Scenario: The consumer has wanted a particular improvement, tool, etc... for some time and it's finally the right moment to purchase it.

No matter what the scenario is, the consumer is going to begin leaving breadcrumbs as they do online research and visit stores. Using a multi-layered digital advertising approach, we create a "spiderweb" of capture points to identify the optimal consumer, and then serve them compelling advertising across multiple platforms.  This results in increased leads, traffic, and conversions because we are honing in on the ideal customer, at the right time, and showing up in many different mediums on their phone, computer, tablet, and TV.

Digital Advertising Solutions:



Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching


Look-a-like Audience Matching

Contact Info Matching


At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

Plumbing and HVAC Company


"We never hit a slow down all year for the first time in over 30 years." 

High-end General Contractor


"We recently connected with the team at Ethic Advertising to clean up and expand our google search abilities. Since then, we have experienced 400% growth in unique visitors to our website week over week for 4 weeks. Very impressive! Jeff and the team were highly communicative, informative and friendly. I highly recommend Ethic Advertising."

Mold Removal Company


“We have significantly increased our leads and sales since working with [Ethic Advertising Agency]. I attribute a lot of our success directly to what we are doing with our advertising.” 

Basement Waterproofing and Foundation Repair


“Ethic Advertising is a great agency! The Ethic Advertising team not only helps the business grow, but works with you to ensure you get the most exposure with your advertising budget. They truly care about each client and works with you every step of the way to reach your goals."

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Why Home Improvement Companies Like Us

Experience and results.  Jeff, the founder of Ethic Advertising Agency, truly loves home improvement and understands the construction process through his experience flipping, restoring, and renting properties.  This passion is why the home improvement sector have been on of the main focuses of Ethic Advertising Agency since day one, and has resulted in a wealth of experience helping contractors and retailers fill their sales funnel.

Experience Working with Home Improvement

Advanced Targeting Capabilities

Lower Cost Per Lead

Award Winning and Effective Creative

Fast Turn Arounds

Responsive Communication

Physical Conversion Tracting Through Geofencing

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyperspecific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate withing 4.9 meters!

Addressable Geofencing

Targeting of Unique Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target properties on said lists.  Geofences are created automatically based on the property lines.

Search and Contextual

Targeting Based on Keywords

Keyword based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. This is targeting people based on near real time interests and intentions.

Site Retargeting Capabilities

Targeting Your Website Visitors

There is a great value in serving digital advertising to people who have recently visited your website.  You can increase your likelihood to convert site visitors, up-sell past customers, and keep your brand top of mind.  You did a lot of work to get them to your website...let's convince them to convert!

Third Party Data Targeting

Target People Based on Demographic Data

3rd party data is a treasure chest of demographic information. We tap into six different 3rd party data resources to created the best quality audiences for each digital campaign using 3rd party data. These constantly updated sources provide thousands of demographic & interest options.

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100