TARGETING THE RIGHT AUDIENCE
Samples of Digital Advertising Tactics For Construction Companies
Home Improvement We Excel With
Home improvement is our largest vertical, and one of our favorite sectors we work in. Whether you specialize in the "pretty" side of home improvement or the behind the walls side, people want to see the work you do through visuals. Video and graphic design is extremely important for home improvement in our opinion, so we do best with contractors that have the same belief.
Our digital advertising services work for any contractor or home improvement product because we blend "low hanging fruit" strategies to generate quick leads and long term brand development value. We tend to work best with businesses that are comfortable investing into advertising, want to be a market leader, and are passionate about what they do.
Multi-Layered Digital Approach
There are two traditional scenarios to a consumer's purchase of home improvement services and products.
- "Oh Sh*t" Scenario: Something broke and I need it fixed right now.
- "I Want It" Scenario: The consumer has wanted a particular improvement, tool, etc... for some time and it's finally the right moment to purchase it.
No matter what the scenario is, the consumer is going to begin leaving breadcrumbs as they do online research and visit stores. Using a multi-layered digital advertising approach, we create a "spiderweb" of capture points to identify the optimal consumer, and then serve them compelling advertising across multiple platforms. This results in increased leads, traffic, and conversions because we are honing in on the ideal customer, at the right time, and showing up in many different mediums on their phone, computer, tablet, and TV.
Digital Advertising Solutions:
Digital Targeting Examples:
Why Home Improvement Companies Like Us
Experience and results. Jeff, the founder of Ethic Advertising Agency, truly loves home improvement and understands the construction process through his experience flipping, restoring, and renting properties. This passion is why the home improvement sector have been on of the main focuses of Ethic Advertising Agency since day one, and has resulted in a wealth of experience helping contractors and retailers fill their sales funnel.