There are very few people who plan to hire a law firm because no one plans on getting hurt, getting divorced, going into debt, losing a loved one, and so on. Since these are unplanned events, normal big data if not very useful for law firms, but targeting people based on their recent digital and physical footprint in real time is a much more effective endeavor. mechanical technicians, to retailers, and everything in between.


Samples of Digital Advertising Tactics For Legal Services

Geofencing Targeting

Target Court Houses and Law Offices
Target Emergency Rooms
Target Unemployement Offices
Target Police Stations
Target Homes of Wealthy Individuals
Target Homes with High Debt Indicators
Target Homes in a Speciific Area (Ex: School District)

Keyword/Site Retargeting

People Searching to for Your Law Firm
Visitors to your Website
People Reading Content Related to Your Area of Expertise
People Searching Keywords Related to Your Legal Services
People Looking at Your Competitors Online

Demo/Interest Targeting

Income Level and Wealth
Age and Gender
Annual Legal Expenses
Individuals with Debt Risks
Business Owners
Individuals Who Work in Legal Profession
Recent Life Events
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Legal Services We Excel With

We preform best with legal services specializing in unexpected cases.  The types of situations people find themselves in that they never thought that'd be in and need legal help quickly.  We also love working with law firms that are honed in on a specific niche and target audience.

Personal Injury

Wrongful Termination

Business and Corporate



Social Security

Estate Planning and Elder Law

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Multi-Layered Digital Approach

When someone needs a legal service, they normally need it quickly and want to work with someone they are comfortable with.  Long term brand awareness and solid creative helps immensely with the comfort factor, but creating a network of targeted trigger points based on physical, digital, and third party data are what ensures your advertising is in front of the right people at the right time.  That's why we use a variety of creative elements across multiple digital advertising mediums and targeting methods to create a web of opportunities to get our clients' messages in front of their audience at the most opportune times.

Digital Advertising Solutions:



Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching


Look-a-like Audience Matching

Contact Info Matching


At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

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Why Law Firms Like Us

For law firms that are advertising to the masses, we are a relatively low cost complement that acts as a timely extra layer in increasing more opportunities.  For niche law firms, our hyper-targeted nature means that they can tap into the power of advertising without the waste of traditional advertising mediums. Also, our creative services can elevate any firms brand, improve closing ratios, and increase a campaign's effectiveness.

Advanced Targeting Capabilities

Lower Cost Per Lead

Award Winning and Effective Creative

Fast Turn Arounds

Responsive Communication

Physical Conversion Tracting Through Geofencing

Effective Complement to Existing Strategies

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyperspecific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate withing 4.9 meters!

Addressable Geofencing

Targeting of Unique Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target properties on said lists.  Geofences are created automatically based on the property lines.

Search and Contextual

Targeting Based on Keywords

Keyword based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. This is targeting people based on near real time interests and intentions.

Site Retargeting Capabilities

Targeting Your Website Visitors

There is a great value in serving digital advertising to people who have recently visited your website.  You can increase your likelihood to convert site visitors, up-sell past customers, and keep your brand top of mind.  You did a lot of work to get them to your website...let's convince them to convert!

Third Party Data Targeting

Target People Based on Demographic Data

3rd party data is a treasure chest of demographic information. We tap into six different 3rd party data resources to created the best quality audiences for each digital campaign using 3rd party data. These constantly updated sources provide thousands of demographic & interest options.

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100