Medical Products & Services

Medical is a tricky industry for digital advertising and creative development because of laws, platform/publisher guidelines, and variations of these between different medical services and products. Having an understanding of these limitations allows us to work efficiently around them to target the right patient through multiple digital advertising mediums.

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For Medical

Geofencing Targeting

Target Medical Conventions
Target Homes Using Household Data
Target Vape and CBD Stores
Target Pharmacies
Targeting Veternary Clinics
Target Gyms and Workout Facilities

Keyword/Site Retargeting

People Searching for Your Company
Visitors to your Website
People Reading Content Related to Your Area of Expertise
People Searching Keywords Related to Your Services
People Looking at Your Competitors Online
People Searching Keywords Related to Your Product(s)

Demo/Interest Targeting

Age and Gender
Insurance Coverage
Interests
Individuals Who Work in Medical Profession
Income Level and Wealth
Consumer of Beauty Products
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Medical Companies We Excel With

Our creative services are fantastic for any medical company that wants to improve their brand, prepare their patients/consumers about a service/product, and increased their messaging's effectiveness.  Our overall digital advertising can be a wonderful tool in generating leads for many legal services because we work with hyper-targeting that focus to the maximum capability by law.

Hospitals

Addiction Treatment

Health and Wellness Products

Beauty and Cosmetic

Surgury

Specialists and General Patient Care

Elderly & Assisted Health Care

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Multi-Layered Digital Approach

Since there are multiple, ever-changing legal restraints to the medical industry, we believe in using a variety of advertising mediums, creative sets, and target capabilities to navigate around those "road blocks" while remaining compliant.  This helps ensure we are still able to increase the quality of the audience we are targeting even in the face of regulation.

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

Some restrictions may apply in mediums and targeting depending on the medical sector, target audience, laws, etc...

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

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Why Medical and Healthcare Like Us

We have extensive creative and digital advertising experience in the medical and healthcare industry.  We understand the types of hurdles these organizations face in attracting patients and customers.   Our partnership approach creates an enjoyable working relationship with a higher understanding of creating solutions that work and are compliant.

Lower Cost Per Lead

Award Winning and Effective Creative

Fast Turn Arounds

Responsive Communication

Advanced Targeting Capabilities

Physical Conversion Tracting Through Geofencing

Effective Complement to Existing Strategies

Live reporting dashboard

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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