Non-Profits

One of our favorite types of clients to work with are non-profits because we get to blend what we love and are passionate about in our profession with important, life changing causes.  Through experience, we understand the challenges that non-profits face and the variety of objectives they often have.  We can target event attendees with geofencing, charitable donors through third party data, and volunteers or participants through site and keyword targeting.  All with a custom, compelling message.  We also offer Google Grant services to give non-profits up to $10,000 of free AdWords budget every month.

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For Non-Profits

Geofencing Targeting

Target Relevant Conventions
Target Home Using Household Data
Target the Homes on Your Donor List
Target Events
Target Similar Non-Profits

Keyword/Site Retargeting

People Searching to for Your Non-Profit
Visitors to your Website
People Reading Content Related to Your Non-Profit
People Searching Keywords Related to Your Non-Profit
People Looking at Similar Non-Profits Online
Google Grants: Get Up to $10k Per Month in AdWords

Demo/Interest Targeting

Age and Gender
Level of Charitable Giving
Interests and Hobbies
Family Dynamic
Income Level and Wealth
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Non-Profits We Excel With

The not for profit organizations we do best with are ones that get a value from advertising to large, specific groups of people and have a market-wide or greater reach.  We also excel with 501(c)3 non-profits since that is a criteria for Google Grants.

Humanitarian

Animal Wellfare

Health and Medical

Religious

Education

Environmental

Veteran

Equal Rights

Ethic Advertising Agency developed our Google Grants service to assist all non-profits with accessing Google's advertising grant.  We made a complicated, time consuming process extremely simple for our non-profit 501(c)3 clients.

Up to $10,000 of Free AdWords Per Month ($120k per year)

Application Setup Assistance

Monthly Optimization to Maximize Grant

Expert Navigation Through Google's Ever-Changing Regulations

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Multi-Layered Digital Approach

Different non-profits require different levels and types of advertising solutions.  We recommend building custom campaigns for each non-profit to creative a systematic network of targeting, sub-sets of creative, and advertising mediums to reach the right audience with the right message.  Especially because most non-profits often have at least two target audiences between the beneficiaries and the benefactors.

Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ Google Grants

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

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Why Non-Profits Like Us

We have extensive creative and digital advertising experience working with non-profits.  We understand the types of hurdles these organizations face.   Our partnership approach creates an enjoyable working relationship with a higher understanding of creating solutions that work and keep the non-profit's mission on target.

Lower Cost For Awareness

Award Winning and Effective Creative

Google Grant Experts

Responsive Communication

Advanced Targeting Capabilities

Physical Conversion Tracting Through Geofencing

A Caring Partnership Approach

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyperspecific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate withing 4.9 meters!

Addressable Geofencing

Targeting of Unique Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target properties on said lists.  Geofences are created automatically based on the property lines.

Search and Contextual

Targeting Based on Keywords

Keyword based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. This is targeting people based on near real time interests and intentions.

Site Retargeting Capabilities

Targeting Your Website Visitors

There is a great value in serving digital advertising to people who have recently visited your website.  You can increase your likelihood to convert site visitors, up-sell past customers, and keep your brand top of mind.  You did a lot of work to get them to your website...let's convince them to convert!

Third Party Data Targeting

Target People Based on Demographic Data

3rd party data is a treasure chest of demographic information. We tap into six different 3rd party data resources to created the best quality audiences for each digital campaign using 3rd party data. These constantly updated sources provide thousands of demographic & interest options.

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100