Restaurants

The basic key to a successful restaurant is summed up in one word...cravings.  Cravings are triggered by good food coming top of mind when someone is hungry.  You handle the tasty food, and we'll work on having it come to mind for your future customers.

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For Restaurants

Geofencing Targeting

Retarget People Who Have Already Been to your Restaurant(s)
Target Competitors' Locations
Target the People In Close Proximity to Your Location(s)
Target Homes You Send Direct Mailers To
Target Nearby Businesses

Keyword/Site Retargeting

People Searching to for Your Restaurant
Visitors to your Website
People Reading Content Related to Your Cuisine
People Searching Keywords Related to Your Restaurant
People Looking at Your Competitors Online

Demo/Interest Targeting

Interest in Food
Income Level and Wealth
Family Dynamic
Time of Day / Dayparting
People Who Eat Out Frequently
Interest in Similar Food and Restaurants
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Restaurant We Excel With

Everyone has to eat, but with so many option now-a-days it's hard to get their attention.  Luckily we have creative and digital advertising solutions to improve the top-of-mindness for any dining establishment from fast food to fine dining.

Quick Serve Restaurants / Fast Food

Sit Down

Delivery or Carry Out

Fine Dining

Family Friendly

Bars and Pubs

All Cusines

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Multi-Layered Digital Approach

Not all restaurants need a ton of advertising.  The reputation and brand of a restaurant is a massive element to what level of advertising is needed for a restaurant, but all restaurants can benefit from some level of digital advertising and creative assistance to generate customers and create cravings.

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

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Why Restaurant Like Us

We focus a lot on targeting the "low hanging fruit" when it comes to restaurant advertising.  It's about getting people's attention right when they are hungry and looking for a place to eat.  We do have a secondary and equally as important focus on a long lasting, sustainable brand through branding and advertising creative.  It's about addressing both the problem of cash flow now and the desire of long-lasting, healthy business.

We also have a really neat physical tracking capability to tell our advertisers when someone has seen their ad and then actually came into the restaurant.  Nice little proof of performance metric!

Physical Conversion Tracting Through Geofencing

Lower Cost For Lead

Award Winning and Effective Creative

Advanced Targeting Capabilities

Responsive Communication

A Caring Partnership Approach

Live reporting dashboard

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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