If you own the retail store, you want people in the door, and if you own a company making products sold in retail stores, you want people in the store to buy your product...or...let's be as well.  The type of stuff we get into for retail is why people think their phones are listening to them for advertising.  We aren't listening to people.  We are using a vast collection of targeting criteria and human psychology to achieve this effect.


Samples of Digital Advertising Tactics For Retail

Geofencing Targeting

Retarget People Who Have Already Been to your Store
Target Competitors' Locations
Target the Areas In Close Proximity to Your Location(s)
Target Homes You Send Direct Mailers To
Target Nearby Businesses
Target Homes Based on their Demographic Makeup

Keyword/Site Retargeting

People Searching to for Your Store
Visitors to your Website
People Reading Content Related to Your Store/Products
People Searching Keywords Related to Your Store/Products
People Looking at Your Competitors Online

Demo/Interest Targeting

Interest Based Demographics
Income Level and Wealth
Family Dynamic
Intent to Purchase
Past Purchases Data
Interest in Similar Products and/or Stores
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Retail We Excel With

We tend to do really well with retail when we can focus on the product/solution/benefit in the creative.  We like to grab people's attention with what they really want right when it's of great interest to them with a message that solve's their problem.  We also do well with tracking physical and online conversions for retail products to showcase proof of performance, so retail is a natural fit for our style of advertising.

Clothing and Accessories

Home Improvement

Sports and Entertainment

Grocery Stores

Furniture and Mattress Stores

Auto Parts

Pet Stores

Department Stores

Specialty Store

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Multi-Layered Digital Approach

When it comes to hyper-targeting retail consumers, it's about getting to them fast and often right when their buying indicators go up.  That's why we create a "spiderweb" of targeting trigger point in a variety of different advertising mediums to give our retail clients the best opportunities to sell to their prospects.

Digital Advertising Solutions:



Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching


Look-a-like Audience Matching

Contact Info Matching


At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

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Why Retailers Like Us

We have a really enjoyable creative and strategy process with super targeted advertising and insightful proof of performance data.  We have advertising options that can show how many people saw our ads and then came into the store or converted to the "thank you for your order" page on your website.

Physical Conversion Tracting Through Geofencing

Digtial Conversion Tracking

Lower Cost For Lead

Award Winning and Effective Creative

Advanced Targeting Capabilities

Responsive Communication

A Caring Partnership Approach

Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyperspecific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate withing 4.9 meters!

Addressable Geofencing

Targeting of Unique Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target properties on said lists.  Geofences are created automatically based on the property lines.

Search and Contextual

Targeting Based on Keywords

Keyword based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. This is targeting people based on near real time interests and intentions.

Site Retargeting Capabilities

Targeting Your Website Visitors

There is a great value in serving digital advertising to people who have recently visited your website.  You can increase your likelihood to convert site visitors, up-sell past customers, and keep your brand top of mind.  You did a lot of work to get them to your website...let's convince them to convert!

Third Party Data Targeting

Target People Based on Demographic Data

3rd party data is a treasure chest of demographic information. We tap into six different 3rd party data resources to created the best quality audiences for each digital campaign using 3rd party data. These constantly updated sources provide thousands of demographic & interest options.

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100