Travel & Hospitality

Travelers love to do research online.  Every search they make and every website they look at leaves a digital breadcrumb for us to pick up.  This gives us small pockets of time to convince a traveler to book at your hotel, airline, Airbnb, or come to your attraction when they are in town.  It also give you an opportunity to upsell your current patrons or passengers.

TARGETING THE RIGHT AUDIENCE

Samples of Digital Advertising Tactics For Restaurants

Geofencing Targeting

Target People that are at the Airport
Retarget People Who Have Been to Your Location
Target Conventions and Expos
Target People within Walking Distance to Your Location(s)
Target Nearby Tourist Attractions
Build Location Based Retargeting Device Lists for Seasonal Targeting

Keyword/Site Retargeting

People Searching to for Your Business
Visitors to your Website
People Reading Content Related to Your Business
People Searching Keywords Related to Your Business
People Looking at Your Competitors Online
Out of the Market People Looking for Tourist Keyword in your Market

Demo/Interest Targeting

Interest Based Demographics
Income Level and Wealth
Family Dynamic
Intent to Purchase
Past Purchases Data
Interest in Similar Businesses and Services
Travel and Tourism Data
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Travel & Hospitality We Excel With

Our creative services are fantastic for any travel and hospitality company looking to improve how the public perceives their brand.  Our hyper-target digital advertising does well with companies that are integrated with online purchasing and booking.

Hotels

Transit: air, train, auto, boat, etc...

Amusment Parks and Attractions

Vacation Home Rentals

Dining Destinations

Travel Products

Market/City Tourism

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Multi-Layered Digital Approach

When it comes to hyper-targeting travel and hospitality consumers, it's about getting to them right when their buying indicators go up.  That's why we create a "spiderweb" of targeting trigger point in a variety of different advertising mediums to give our travel and hospitality clients the best opportunities to sell to their prospects.

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Digital Advertising Solutions:

OTT/CTV

Display

Video Pre-Roll

Search Engine Marketing/ PPC

Social Media Advertising

Native Advertising

Directory Cleanup

Review and Reputation Management

Digital Targeting Examples:

Geofencing and Addressable Geofencing (Hyper specific locations)

Geographic Targeting (zips, radiuses, states, countries, etc...)

Keyword Retargeting (Seach & Contextual)

Site Retargeting

Third Party Data

Cross Devise Matching

Dayparting

Look-a-like Audience Matching

Contact Info Matching

CREATIVE

At Ethic Advertising Agency, we do so much more than just find and serve ads to the right audience online...we craft a compelling message through custom video, audio, and graphic design production.  Creative is equally as important as targeting. It does not matter if your ads are reaching the right people if you advertising creative is not compelling and effective. Blending expert targeting with award winning creative is our specialty.

VIDEO PRODUCTION

AUDIO PRODUCTION

GRAPHIC DESIGN

WEBSITE DEVELOPMENT

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Why Travel & Hospitality Businesses Like Us

Our platforms and processes are extremely conducive to the travel and hospitality industry because they're build for hyper-targeted advertising distribution with physical and digital conversion tracking.  AKA. we can provide data on who actually showed up at your location or landing on your online conversion page.  In addition, we take an extremely caring and hospitable approach to our partnerships.  This hands on approach tends to be very appreciated by people in travel and hospitality because it is part of their everyday culture.

Physical Conversion Tracting Through Geofencing

Digtial Conversion Tracking

Award Winning and Effective Creative

Advanced Targeting Capabilities

A Caring Partnership Approach

Responsive Communication

Lower Cost For Lead

Live reporting dashboard

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Our Programmatic Targeting Capabilities

Traditional Geofencing

Hyper-Specific Location Based Targeting

Geofence targeting uses GPS tech to target people based on where they have been. We custom-draw polygonal fences around specific buildings, sections of buildings, outdoor areas, neighborhoods, events, and more. Fences are accurate within 4.9 meters!

 

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Addressable Geofencing

Targeting of Unique Residential Addresses

We use GPS technology to target homes based on over 1,500 demographic criteria to serve ads to devices within these properties.  Addressable geofence targeting can also use mailing lists to target specific properties.  Geofences are created automatically based on property lines.

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Search and Contextual

Targeting Based on Keywords

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases (similar to PPC) to serve digital ads to people based on what they are searching for and/or reading about online. We can target people based on real-time interests and intentions.

 

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Third-Party Data Targeting

Target People Based on Demographic Data

Third-party data is a treasure chest of demographic information. We tap into six different third-party data resources to create the best quality audiences for each digital campaign. These sources are constantly updated and provide thousands of demographic & interest options.

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Site Retargeting Capabilities

Targeting Your Website's Visitors

There is great value in serving digital ads to people who have recently visited your website via retargeting.  You can dramatically increase the likelihood to convert site visitors, up-sell past customers, and keep your brand top-of-mind. You did a lot of work to get them to your website...let's convert them!

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Ethic Advertising L.L.C.
1 Forestwood Dr, Suite 100
Pittsburgh, PA 15237
Phone: 412-224-2100

 

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