The Importance of a Good Website with a Strong SEO Strategy Plus Paid Advertising
Whether you are a business owner or general internet user, you know that a beautiful and functional website is absolutely essential in today’s digital age. It serves as a powerful mechanism for businesses, individuals, organizations, and institutions to demonstrate a solid online presence and engage with and motivate their target audience.
In this article, we will discuss why it’s important to have a good website, explain the value of Search Engine Optimization (SEO) and how to incorporate both with paid advertising.
Importance of a Good Website
A good website is an essential tool for establishing your online identity, building credibility, and achieving various personal, professional, and business objectives. It’s a dynamic platform that enables you to connect with your audience, share information, and create lasting impressions in the digital realm.
First Impressions
First impressions can only happen once, so you must make it count! A website is often the first interaction a user has with a company or organization therefore a well-designed and user-friendly site is essential to creating a positive first impression. Doing so will make the users more likely to stay on your site longer and explore more. Ultimately, the goal is for a user to convert and engage with your brand. (Convert means that a user acts on a desirable trigger on your website, for example, clicking on a Schedule Now button.)
Trust and Credibility
A professionally designed website instills credibility and trust, according to Forbes. An outdated or poorly designed website can lead visitors to question the legitimacy and reliability of your business or organization.
24/7 Accessibility
Unlike physical locations, a website is accessible around the clock, allowing people to learn about your offerings, make purchases, or access information at their convenience, irrespective of time zones. Another personal touch is the addition of chatbots which can interact with users 24/7, providing them with the opportunity to engage even more than just browsing.
Global Reach
A website allows you to reach people all over the world providing you with the ultimate global platform. This is especially beneficial for organizations and companies who want to amplify their visibility beyond their local geographic area.
Effective Communication
A website, especially a good website, serves as an organization’s core or nexus for distributing information and communication. You can share general content, exciting updates, and breaking news with your audience.
Highlighting Products and Servies
A website is a tremendous tool when it comes to showcasing and sharing your brand’s product(s) and/or services. Images, videos, and detailed descriptions demonstrate and promote your organization’s business.
Data Collection and Analysis
Websites can integrate analytics tools that provide valuable insights into visitor behavior, preferences, and interactions. This data can inform strategic decisions and help you tailor your offerings to meet your audience’s needs.
Customer Support
Websites can host FAQs, support resources, and contact information, providing visitors and customers with a platform to find answers to their queries and seek assistance.
Competitive Advantage
A good website offers a seamless user experience (UX). This is crucial in this digital age. Having a good website will set you miles apart from your competitors and ultimately lead users to convert.
Adaptation to Modern Trends
A good website allows you to adapt to modern consumer behaviors and expectations. For example, the increasing use of mobile devices makes responsive design (ensuring your website works well on various screen sizes) crucial.
Value of Search Engine Optimization (SEO)
Search Engine Optimization (SEO) holds significant value in the digital landscape due to its role in enhancing online visibility, driving organic traffic, and improving overall user experience. According to HubSpot, 88% of marketers who currently invest in their SEO intend to either boost or sustain their SEO budget in 2023!
Increased Organic Traffic
Organic search is one of the many primary sources of website traffic. SEO helps improve your website’s visibility in search engine results pages (SERPs), making it more likely for users to click on your site. Higher rankings and higher-ranking keywords lead to increased click-through rates, driving more organic traffic.
Credibility and Trust
When your website ranks high in the search engine’s results, like Google or Safari, it’s likely because your website has been vetted as credible and trustworthy. Users are inclined to trust paid advertisements less than organic search results. Paid advertisements are the listings you see above the organic results.
User-Friendly Experience
SEO involves improving various elements of your website, including:
- site speed,
- structure,
- navigation, and
- content.
All of these crucial optimizations provide the user with a better overall experience!
Targeted Traffic
SEO allows you to target and utilize specific keywords and phrases that are applicable and related to your organization resulting in a higher conversion rate. Why? Because these users are actively searching for a keyword related to your brand or market so when your site populates from that organic search, they are more likely to convert.
Competitive Advantage
Similar to the competitive advantage you get from having a good-looking and user-friendly website, you also get an edge on your competition when your SEO game is on point! Implementing effective SEO strategies can cause your search engine rankings to increase which can ultimately lead to increased findability and brand awareness.
Effective SEO Brings Visibility, Credibility, and Traffic
In essence, SEO is a cornerstone of successful digital marketing. It brings visibility, credibility, and relevant traffic to your website while providing insights that can shape your online strategies. When done right, SEO can contribute significantly to your overall business growth and success.
SEO Tools
There are TONS of SEO tools you can use to enhance your organic visibility and review real-time analytics. Some are free and others offer a premium version.
Check out some of our favorites:
- Google Analytics (GA4) – Free
- Measure user traffic, engagement and more
- Google Search Console – Free
- View site traffic and performance
- Goole My Business – Free
- Share business-related information, photos, and gather reviews
- According to BrightLocal, 98% of people read online reviews so having lots of 5-star ratings on GMB is extremely powerful!
- SEOptimizer – Free and Premium
- Audit and Reporting Tool
- MOZ – Free and Premium
- Domain Authority Checker
- SEMRUSH – Free and Premium
- Site Auditor with Suggested Optimizations
- Track Rankings
- Custom Reports
- Bonus – they also offer free online courses and webinars to boost your SEO knowledge (and, many other topics)
Incorporating a Good Website and SEO With Paid Advertising
Incorporating a good website and SEO with paid advertising involves creating a cohesive strategy that leverages the strengths of both approaches. Siteimprove wrote a great blog article about the importance of integrating organic and paid search efforts. Doing so will promote your company’s brand awareness PLUS you’ll gain even more exposure and traffic to your website!
Here’s how you can integrate these elements effectively:
Search Engine Marketing
Search Engine Marketing (AKA SEM or Pay Per Click (PPC)) is simply paying to be at the top of search engines like Google, Bing, and Yahoo for specific keywords and phrases. You are only charged when someone clicks on your text base ad. The cost per click (CPC) will vary because SEM is run on an active bidding system, so factors like search volume, the industry the advertiser is in, the keyword, and so on can greatly effect the CPC.
In today’s world, it’s incredibly important to be found on the internet. Using SEM ensures you will absolutely have a presence on the front page.
SEM can often be confused with Search Engine Optimization (SEO) which is the process of working on raising your unpaid search results. At Ethic Advertising Agency, we often recommend using both search tactics to increase your web traffic and reduce your CPC.
Remarketing and Retargeting with Display Ads
Did you know that 1 in 5 users will conduct related searches for your advertised brand based on seeing a display banner ad? Display banner campaigns increase brand searches up to 38% after four weeks of exposure.
Display banner ads are an easy and affordable way to get in front of a highly targeted audience. At Ethic Advertising Agency, we were fed up with the overpriced and underperforming banner ad options the market was providing, so we cut out the middlemen and cultivated our own in-house capabilities the best DSP available.
Geofence Advertising
Geofence advertising is the most advanced location-based mobile advertising technology powered by latitude and longitude GPS data to target specific geographic areas within a few meters. Ethic Advertising Agency doesn’t use middlemen and develops all geofence advertising campaigns in-house on the best geofencing DSP available. What a great way to get users who are in proximity to your competitors to refocus on your brand and website!
Contact Us
As you can see, it’s vitally important to have a good website, SEO optimizations, and paid advertising in your company’s marketing strategic plan. Experience the ultimate one-stop-shop difference with Ethic Advertising Agency. We want to help your business grow through our creative and digital advertising solutions! Schedule a digital demo or contact us to discuss your advertising goals.