political

How a California District Attorney Won the Election Using a Pittsburgh Ad Agency

01

PROBLEM

A candidate for the San Francisco district attorney election’s backers wanted to give their pick a competitive edge over the tight race.  

02

SERVICES UTILIZED

  • Display Advertising
  • Digital Video Advertising

03

SOLUTION

Ethic Advertising Agency complimented the candidate’s other advertising efforts with our in-house programmatic display and video advertising.  We targeted voters using a combination of geo-fencing, list targeting, keyword targeting, and demographic targeting in English, Spanish, and Mandarin.   We even served ads to people the wherein vote booth locations on the day of the elections

04

RESULTS

Our candidate won the election by 1.66% , or 2,831 votes--talk about a close race!

Earned 1,525 Clicks

Tracked 37,068 Physical and Online Conversions in < One-Week Period

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