political

How a California District Attorney Won the Election Using a Pittsburgh Digital Programmatic Ad Agency

01

PROBLEM

A candidate for the San Francisco District Attorney election’s backers wanted to give their pick a competitive edge over the tight race.  

03

SOLUTION

Ethic Advertising Agency complimented the candidate’s other advertising efforts with our in-house programmatic display and digital video advertising.  We targeted voters using a combination of geofencing, list targeting, keyword targeting, and demographic targeting in English, Spanish, and Mandarin.   We even targeted voting locations on election day using geofencing technology to be the last ad someone sees before they enter the voting booth as they are waiting in line, looking at websites and apps on their phones.

04

RESULTS

Our candidate won the election by 1.66% , or 2,831 votes--talk about a close race!

Earned 1,525 Clicks

Tracked 37,068 Physical (people entering voting areas) and Online Conversions in Less Than a Week

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