Whenever a client doesn't have a large advertising budget, we like to recommend focusing more on the creative and the hyper targeting of their campaign.  The theory behind this is that if we have less dollars to get the message in front of our target audience, then we need to make sure our message grabs the attention of the right people.  For this solution, we created a series of videos including commercials and testimonials that all stem from one :90 film.  The featured film is an emotional driven piece showing the journey of one student as she becomes more acclimated at the school.  The intention was to not only use these videos on their website, for SEO, and for targeted advertising, but to have it potentially get some viral traction on its own.