non-profit

How a Non-Profit Got the Best Results Through Emotional Videos

01

PROBLEM

A 100+ year old non-profit school dedicated to teaching students with severe hearing loss how to listen and speak using cochlear implants and/or hearing aids wanted to increase their awareness, brand quality, donations, and enrollment.

03

SOLUTION

Whenever a client doesn't have a large advertising budget, we like to recommend focusing more on the creative and the hyper targeting of their campaign.  The theory behind this is that if we have less dollars to get the message in front of our target audience then we need to make sure our message grabs their attention of the right people.  For this solution, we created a series of videos including commercials and testimonials that all steam from one :90 film.  The featured film is an emotional driven piece showing the journey of one student as she becomes more acclimated at the school.  The intention was to not only use these videos on their website, for SEO, and for targeted advertising, but to have it potentially get some viral traction on it's own.

04

RESULTS

An overwhelming amount of support to the school ever since the release of the videos. The campaign exceeded the clients expectations.

Over 400 shares of Facebook in the first week

Over 50,000 organic views

Over 1 million paid advertising views

Increased website traffic, enrollment requests, and donations

THE WORK

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