01
PROBLEM
An entrepreneur wanted to open up a franchise cooking studio for kids. The studio would offer cooking classes, parties, and events for children. The entrepreneur needed to convince both the franchiser and the bank that she identified a profitable location and market audience to open a franchise.
03
SOLUTION
Ethic Advertising Agency conducted market research to provide detailed data on the target audience, geographic area, competitive landscape, customer profiles, and likelihood of succeeding in a clear, professional, and detailed presentation. Ethic Advertising Agency utilized multiple points of data to collect this information including Scarborough research, Niche data, Google, census data, and Lamar traffic data. The data was then compiled in a visually pleasing, easy to understand presentation.
04
RESULTS
Both the bank and franchiser mentioned how thorough and impressed they were with the market research.
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