A new automotive repair shop came to us in need of some branding work. He was leaving behind a long career working in someone else's shop to start his own repair shop. After being in the car industry for most of his career, he had a pretty good idea of what he wanted creatively. We had to advise and guide our client in some areas to make sure the outcome would be as successful as possible.
We created a brand that both our client and we were happy about. He wanted a cartoon-based logo to make sure he stood out against competitors. Through our strategic logo development process, we provided multiple rounds of design in which we explored different styles of cartoons and logo formats. The end result is modern, attention grabbing, and most importantly, our client loved it!
We were able to take an overly complicated illustration request from the client, and develop it into a simpler, more marketable design that the client loved.