A large grocery store chain operates a non-profit program where their employees can donate a small part of their paycheck into a fund that is reserved to help other coworkers when they fall on hard times. It’s a beautiful program that had a lot of participants on the donating side, but not a lot on the recipient side. They had an awareness issue with their employees that could use the funding because they didn’t remember about the program and/or understand if they qualified for it.
Ethic Advertising Agency created posters and brochures to be accessible at all employee’s places of work and update the fund’s internal logo, per the request of the client. Ethic Advertising Agency also went above and beyond the original scope of work by offering a new idea via the design of a wallet-sized plastic card, like an emergency card you get from your insurance company. These cards had all of the information needed to contact human resources about the fund if they are ever in need, and they can easily be kept in wallets, purses, etc…
Awareness and inquiries about how to participate on both the donation and recipient side of the fund increased.