2023 Book Recommendations

At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books throughout the year.  Below is my, Jeff Swartz, 2023 top 7 reads. 7. “It Doesn’t Have To Be Crazy At Work” by Jason Fried and David Heinemeier The founders of…

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Our 2022 Book Recommendations

At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books through out the year.  Below are our 2022 top 6 reads. 6. Often Wrong, Never in Doubt by Donny Deutsch: This is the biography of how advertising mogul and big…

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What is Geofence Advertising?

Ever since you walked into that boutique clothing store, all you see now are ads for that dress, either from that store, or a competitor. Is that a coincidence? No. Most likely, you are being solicited using Geofence Advertising Technology. Geofence advertising has emerged as one of the top advertising strategies in the country. Statistics…

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