Programmatic
Small Ad Budgets Yield Big Results With Self Retargeting Tactics
What Is Self Retargeting? We use the term “self retargeting” to talk specifically about targeting and serving ads to people who have already been to an advertiser’s physical location and/or website. There are two ways to do this: 1) Geofence targeting, which uses GPS tracking to identify user devices that have physically entered a specific…
Read MoreWhy Use Multiple Banner Sizes in Programmatic Display Advertising?
Creating digital banner ads (AKA display ads) is an art form that can quickly feel like a chore because of the all the potential ad sizes that you can create. So, why is it important to create multiple display ad sizes? On average, different ad sizes deliver results in different way! There are great variations…
Read MoreHow to get on the Simpli.fi platform
So, you found out about Simpli.fi’s amazing programmatic digital advertising Demand-Side Platform (DSP) and you want to use it for your own advertising efforts. There are two ways to get your hands on all of the upper level targeting for display, video pre-roll, and OTT/CTV ads: get on the platform directly or gain access to…
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