Programmatic
What is Geofence Advertising?
Ever since you walked into that boutique clothing store, all you see now are ads for that dress, either from that store, or a competitor. Is that a coincidence? No. Most likely, you are being solicited using Geofence Advertising Technology. Geofence advertising has emerged as one of the top advertising strategies in the country. Statistics…
Read MoreDigital Advertising Spider Web Effect: Hard to Miss, Hard to Get Out
Think about how many flies a spider catches if it only runs one sticky line. You’re probably thinking “zero,” or maybe a few if it’s lucky, right? You’re right! One sticky line is not very effective, but when the spider intersects multiple lines into its web, it creates a stronger, more efficient means of capturing…
Read MoreFour Reasons Why You See Discrepancies Between Your Google Analytics Data & Programmatic Reporting
Ethic Advertising Agency’s Demand Side Platform (DSP) of choice for display, video pre-roll, and OTT/CTV advertising is Simpli.fi. The targeting, reporting, and capabilities are ideal for hyper-targeted programmatic advertising strategies; and, although we utilize various DSPs within our portfolio of services, we couldn’t ask for a better relationship simply based on their commitment to transparency,…
Read MoreSmall Ad Budgets Yield Big Results With Self Retargeting Tactics
What Is Self Retargeting? We use the term “self retargeting” to talk specifically about targeting and serving ads to people who have already been to an advertiser’s physical location and/or website. There are two ways to do this: 1) Geofence targeting, which uses GPS tracking to identify user devices that have physically entered a specific…
Read MoreWhy Use Multiple Banner Sizes in Programmatic Display Advertising?
Creating digital banner ads (AKA display ads) is an art form that can quickly feel like a chore because of the all the potential ad sizes that you can create. So, why is it important to create multiple display ad sizes? On average, different ad sizes deliver results in different way! There are great variations…
Read MoreHow to get on the Simpli.fi platform
So, you found out about Simpli.fi’s amazing programmatic digital advertising Demand-Side Platform (DSP) and you want to use it for your own advertising efforts. There are two ways to get your hands on all of the upper level targeting for display, video pre-roll, and OTT/CTV ads: get on the platform directly or gain access to…
Read More