Agency
2023 Book Recommendations
At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books throughout the year. Below is my, Jeff Swartz, 2023 top 7 reads. 7. “It Doesn’t Have To Be Crazy At Work” by Jason Fried and David Heinemeier The founders of…
Read MoreOur 2022 Book Recommendations
At Ethic Advertising Agency, we collectively pick, read, and discuss one book per year, and many of our teammates and colleagues read additional professional books through out the year. Below are our 2022 top 6 reads. 6. Often Wrong, Never in Doubt by Donny Deutsch: This is the biography of how advertising mogul and big…
Read MoreAdvertising as altruistic problem solving for businesses
AMA Pittsburgh gave me the wonderful opportunity to do an interview with them that they transformed into the guest blog post below. Click here for the same blog on their site. There’s a phrase I like that summarizes the way I think about advertising in regards to generating sales and solving business problems: The best way…
Read MoreDigital Advertising Spider Web Effect: Hard to Miss, Hard to Get Out
Think about how many flies a spider catches if it only runs one sticky line. You’re probably thinking “zero,” or maybe a few if it’s lucky, right? You’re right! One sticky line is not very effective, but when the spider intersects multiple lines into its web, it creates a stronger, more efficient means of capturing…
Read MoreTop 10 Ways to Avoid Creating Shitty Digital Ads:
Best Practices: Top 10 Have a powerful message. You want to emphasize benefits, not features. Make sure that the copy is compelling. You should consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action. Use keywords! Using keywords in your ad can help tell the…
Read MoreHow Ethic Advertising Agency Got It’s Name
Where did the name Ethic Advertising Agency come from? Every time I’m asked this question, I feel a little pride in my younger self. Picking a company’s name is very similar to selecting your child’s name. It’s an exciting, but stressful process that eventually you have to make and hope you adorned them with the…
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