Search (SEO/SEM)
The Importance of a Good Website with a Strong SEO Strategy Plus Paid Advertising
Whether you are a business owner or general internet user, you know that a beautiful and functional website is absolutely essential in today’s digital age. It serves as a powerful mechanism for businesses, individuals, organizations, and institutions to demonstrate a solid online presence and engage with and motivate their target audience. In this article, we…
Read MoreA Guide to Google Analytics 4: What You Need to Know Before the Switch
Beginning July 1, 2023, Google Analytics 4 (GA4) will replace Universal Analytics. What does this mean for users of the platform and what should they do to prepare? Universal Analytics data will no longer be collected after July 1, 2023, but users will still be able to access previously collected Universal Analytics data for about…
Read MoreDigital Advertising Spider Web Effect: Hard to Miss, Hard to Get Out
Think about how many flies a spider catches if it only runs one sticky line. You’re probably thinking “zero,” or maybe a few if it’s lucky, right? You’re right! One sticky line is not very effective, but when the spider intersects multiple lines into its web, it creates a stronger, more efficient means of capturing…
Read MoreTips and Tricks for Your Google Grants Account
You guessed it.. Google Grants! For qualifying nonprofits, using Google’s grant of up to $10,000 worth of Google AdWords each month is such a great way to expand your audience. If you are looking to increase traffic and exposure to your not for profit organization, listed below are ways that will help you strategically grow…
Read MoreKenzie Blog: Google Grants- Should I do it?
Google Grants- Should I do it? I am back again to talk about Google Grants! It has not been very long since my last blog, but I am still continuing to learn more about this amazing grant for non-profit organizations every day. Today I want to touch base on the pros and cons of Google…
Read MoreKenzie Blog: A Month into Google Grants
Google Grants- What I’ve Learned in One Month A few months ago, I had no idea what Google Grants were. I was asked about Google Grants in my internship interview with Ethic Advertising Agency, and my heart rate quickened because I was just asked a question to which I had no answer. But apparently Google…
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