A midsize basement waterproofing company was doing well, but struggling to keep their schedule full year-round through their advertising and marketing efforts. They were also operating in a heavily competitive industry with competitors with larger budgets. Lastly, they were doing a lot of the advertising work themselves and spending a lot of time in this area.
The client had a lot of really great things going for them with their advertising efforts and reputation. Instead of overhauling their efforts, Ethic Advertising Agency strategically elevated them. Ethic Advertising Agency create a cartoon "monster in the basement" and new slogan to help differentiate their brand from their competition. Research improved upon their SEM campaigns and rolled into other advertising components, strategically. The client wanted to maintain their own print advertising efforts, but Ethic Advertising Agency was even able to improve upon those through consulting and creative.
The client filled up their schedule so much that they had to reduce their advertising spend multiple times throughout the year in order to keep up with all appointments